At SHOT Show in late January, the National Shooting Sports Foundation released a report on their 2014 study, in which 1001 female gun owners were polled about their buying behavior and participation in the shooting sports. As women are the fastest growing segment in the industry—a third of participants reported buying their first firearm in the last three years—the study attempts to explain how retailers can understand and better serve the needs of women by identifying how many and what type of firearms they purchase, the features they look for in a gun, what types of shooting-related training and activities they seek out, and how their buying behavior correlates to increased confidence from training.
“The women’s market is a force in our industry, and manufacturers, retailers and shooting ranges are making changes to their products and services to satisfy women’s tastes and needs,” said Jim Curcuruto, NSSF Director of Industry Research and Analysis, in a press release. “This report will assist anyone interested in knowing more about women’s enthusiasm for and attitudes toward firearms.” The organization has created the following infographic to highlight some of their findings. The full report is available to NSSF members and media by request.