Video: Bear Charges Woman in Clear Cube

This video, which depicts a large bear clawing at a woman inside a transparent cube, raises all sorts of questions for me. According to The Daily Mail, the short clip is a preview for a television show in which contestants participate in outrageous (and, apparently, dangerous) stunts. However, while watching, I can't help but wonder what drove that poor woman to climb inside the box (money? fame?) and question what would it take for me to get inside? I'm not sure you could pay me enough.