While filming promo segments for Fayettechill Clothing Company, longboarder Jared Henry shot down an Ozark road at top speed. Unfortunately, a few seconds into the clip, a small whitetail deer suddenly appears and tries to make it across the road, only to collide with Henry.

The deer spins several times toward the opposite shoulder of the road while Henry falls off his board and skids to a stop. It’s just painful to watch.

The amazing part is Henry reportedly shook off the accident, got back on his board, and made two more runs down the hill before calling it quits.