I’ve owned Yeti products for a long while now and have always been amazed by their toughness and ability to hold ice for insanely long periods of time. After talking with the good folks there the other day about new product releases I think I know what I’m getting for the new boat cooler as soon as it comes out. It’s called the Ridicooler and as Yeti says, “has an array of built-in conveniences for the modern outdoor multi-tasker.”

Things like “Push-button game calls, a built in blender, tape measurer for fish, leader dispenser, pop-up toaster, biometric thumb lock, solar panel, shotgun holster, golf ball and club cleaner, and breathalyzer are gonna make this the last cooler I ever buy. Heck the thing even has a personal assistant built right in.