According to the story, Arkansas native George Perrin saw that the balsa Rapalas weren't easy to get state-side, and it fueled him to develop something similar out of plastic, which wasn't very easy. But he made it happen, testing prototype after prototype in a neighbor's pool. I never knew that in terms of availability, Rebel beat Rapala to the punch by several years. By 1963, Rebel had already sold half a million lures. Rapala didn't even have it's U.S. factory completed yet. This short story is definitely worth a read.