Over the last decade, sportsmen’s conservation groups realized they can no longer win battles to protect habitat on the moral strength of their arguments. They would have to use money. Not the kind you give to politicians—we’ll never be able to compete with the likes of big oil, mining, development, or agriculture. Instead it’s making the argument to the rest of the nation—most of whom are not outdoorsmen and outdoorswomen—that our fight isn’t just about protecting fish and wildlife (and our opportunities to kill and eat them). It’s also about the economic well being of the communities and the nation we live in.