The late Tony Knight, of Knight Rifles, understood the idea of free guns as inexpensive P.R. better than anyone—he gave away guns like Elvis. If you were a guide or a writer and met Tony, you shot his rifle. Early in my writing days, he sent me a muzzleloader, which I hunted with, dutifully boxed up, and sent back, as I did with all other guns. Tony, who swore constantly, responded “(Lord’s name in vain), why the !+$# did you send back that SOB?” and he sent me another. It’s no coincidence that, early in the inline boom, all the rifles pictured in magazines were Knights. Tony’s approach turned out to be pretty smart marketing.