So do bass really turn off of particular lures that are cast to them over and over? I say yes and no. What I really think happens is that about the time a lure gets hot, we’re off to a different part of the season where that lure is less effective, but the angler thinks the bass are conditioned to that lure. It happens all the time; a lure catches on with the anglers, and then shuts off with the bass. Then, when the next part of the season comes along in which that lure may be the most effective, I’d say 50% of anglers have forgotten about it, or are PO’ed at that lure and won’t use it. At the end of the day, you need to step back and realize that it’s not really about the lure at all, but rather the conditions in which it was effective. If you bank the conditional info about when a lure was killing it, you’ll always know exactly when to tie it on, and understand that the lure itself is not what’s turning the bite off or on.