It's a vote-based system here at the show, and there were a lot of other hardbaits in the running. For the record, I'm not saying the BBZ won't catch fish or perform, but the fact that it won has me wondering why. I've got two guesses. A) There is genuinely more interest lately in trophy fishing as opposed to numbers fishing, and with that in mind, this is the bait the majority of voters believes has the ability to score some serious bass this year. Or B), it's just different, looks cool, and stands out in a sea of other lures. I hate to admit it, but my gut says the latter is probably the answer.