First off, not all jerkbaits are created equal. Some dance, some roll, some dart, so you’re going to have to experiment to find the one that works best for this technique. That being said, I’ve found over years that most baits do have the ability to turn around, if you just provide them the opportunity to do so. If you think about it, most casual jerkbait fishermen get into a rythm of twitch, twitch, pause and never think about how they’re slight line tension after a twitch is actually hindering the natural turn-around motion of the bait. For example, most people twitch down or to the side, then keep the rod tip there during the pause. That unknowingly stops the 180-degree turn. To make the bait spin and look the bass in the eye, you have to twitch with normal line tension and the rod tip pointing down to about 5 o’clock, then following the twitch you must quickly point the rod tip back in the direction of the bait while extending your elbow out for bonus slack. That “point and extend” quickly feeds slack line to the bait and allows it to continue its rotation back in the direction of the bass. Trust me, it makes a big difference if you nail it. Study this technique in the colder months, and I’m certain you’ll change the minds of a few of those reluctant followers.