To the best of my knowledge, this video has no association with Shark Week. Which is good, because I'm so bored with Shark Week and its mockumentaries, I refuse to post anything supporting it. This video, however, is one of the finest pranks I've ever seen. Some serious work went into the execution, and I'm not surprised it's being pulled off over in the U.K., because any fish market in the States would likely be so worried about getting sued, they'd never agree to hosting the joke. I'd like to think I'd have pegged this shark as a fake from a mile away, but I probably would have ended up on the floor like one of the poor, scared ladies in this video.