So I'm in the early stages of a putting a new lures story together here at F&S HQ. There are so many awesome baits kicking around the office at the moment that I'm just beside myself, but of all of them, the coolest (in my opinion), is Rebel's new MICROPop-R ($4, rebellures.com). It's actually part of an entire new MicroCritter series Rebel launched at ICAST last summer. This teeny-tiny Pop-R measures just an inch and a quarter, and weighs in at just 1/16 of an ounce. On the tail end is a single barbless hook in a fixed position. In this new series, you'll also find a 1 1/2-inch diving minnow, crawfish, and reconfiguration of Rebel's famous Crickhopper. The divers of the group, despite their size, can get down to 3 feet. So let's talk about how Rebel is promoting these lures, and what I see as their real potential.