2. Generously apply a rub to both sides of the ribs. Personally, I use commercial rubs almost exclusively, figuring there is no sense improving on what’s out there. But if you want to experiment with your own secret rub recipe, start with equal parts brown sugar and paprika and add about half as much kosher salt, garlic powder, dried minced onion. From there you can add some spice in the form of white and black pepper, cayenne and/or chili powder. Celery salt, ginger, and dried herbs are also great additions.