Some outfitters may not be so above-board. When we scan a brochure, read an ad, or visit a website, we imagine ourselves harvesting a buck like the ones pictured. So exactly what is appropriate advertising for an outfitter? Should only deer harvested by clients hunting with XYZ Outfitters appear in the promotion? What about clip art, video footage or wildlife photography (all of which can be bought) be allowed? How ‘bout harvest photos submitted by friends, relatives and/or employees of the operation, who may or may not be hunting the properties owned/leased by the outfit?