1) You get to hang out in a place with kindred spirits and fantasize about big trout slurping damselflies, which inevitably makes you thirsty for beer.
2) It's never too soon to be darn sure (by way of an extra dozen fly patterns) that you're ready for that salmonfly hatch that won't happen until June ... so it's okay to shop for yourself there.
3) If your kid throws a tantrum because he/she really wants that nipper on a zinger, you won't care (at least not as much as you do during the meltdown over a super-transformer projectile-shooting plastic airplane).
4) If people don't flyfish, they shouldn't be on your Christmas list … or, at least, you can cover their lame interests on Buy.com or at a florist.
5) You'll completely sidestep that moment of parking lot anxiety when you're loading your car, and some nut stops, puts on their blinker, and gives you the "hurry-up" eye, because he or she is too darn lazy to park three spaces further from the front door of the store.
6) And, most importantly, because if you enjoy the sights, smells, and experiences to be had at a fly shop, you should support it with your business. Especially during the holiday season.