Click on the poster for a larger image.

Apparently there’s a myth in the north country of Minnesota about freshwater mermaids who found their way down the St. Lawrence, up the Mississippi, and into the cool waters of northern part of the state. Each year on the summer solstice they reward anglers who’ve kept the lakes clean with cold refreshing beer. Sounds a little fishy to me, but hey who am I to judge great marketing? Schell’s brewery and Rapala have joined forces to bring thirsty anglers LakeMaid Beer.

I highly doubt I can score a case of this stuff in Colorado, but if anybody out there can I’d be indebted forever… Personally, I would love a case of Miss Muskie, but any Lake Maid will do.

Ladies, as soon as someone out there makes a merman beer I’ll be sure to post it…