“Fishing, the greatest family act in Vegas.”


That’s what the sign says in tiny print down below the witty headline. I kid you not. On the way back from the ICAST show in Las Vegas last friday I stumbled across this backlit billboard in the airport. Correct me if I’m wrong, but have you ever heard one of your buddies say, “well we’re packing up the minivan – kids, dogs, and the boat and heading to Vegas for the weekend to fish?” Of course you haven’t, because it’s in the middle of the freaking desert!

Am I missing something here?