It’s the most wonderful time of the year alright… and that means we get bombarded every time we turn on the television with the gifts that keep on giving… holiday commercials! (Hey, at least they are better than political ads!) If you really want a fix on the state of our nation, take a while and notice those ads. Ah… the best gift ever, from Lexus. Oh… “He Went to Jared…” How sweet.

Wal-Mart has the most ads of all, and different ones too!! My favorite of all is the family bouncing around the living room to Pat Benatar music (that, right there, should be enough to turn you off) after mom went to Wal-Mart, and bought the “Guitar Hero” video game extra cheap (rated T for “teen,” though all the kids bouncing in the commercial are in footie pajamas). Because mom got that video game, bless her soul… “their family is always together!” How wonderful!

If that’s not a sign of the impending apocalypse, I don’t know what is.

Here’s a commercial: Go to a fly shop for your last minute shopping. You don’t have to spend a ton. Buy some socks. Or a book. Or a half dozen flies. Or a baseball cap. Or some lip balm. Of course, if you want to get something to inspire family togetherness that doesn’t involve eating Cheetos and playing video games… like, oh, say getting a kid a fly rod… that’s up to you. But go to a family business. Go to a place where the people care about flyfishing. And then buy at least one little thing, if for no other reason than to show those folks you care. Because I can tell you that they need us now, more than ever.

I promise it will put you in the holiday spirit much more than any television ad will.