Kirk Deeter, editor-in-chief of Angling Trade and former editor of Fly Fishing Trade, notes that the deal consolidates coverage of key issues and trends in the North American fly fishing industry under one title.
“We are excited to have this opportunity to build on the efforts of Fly Fishing Trade and pledge to continue a tradition of fair, balanced coverage of the fly fishing market in North America,” said Deeter. “We understand that we are working in an often turbulent business environment, and we will continue to bring attention to key issues that only a U.S.-based magazine, run by writers and editors who embrace fly fishing as a personal passion, can deliver.”
Terms of the acquisition were not disclosed, however both parties acknowledge that a fair and equitable transaction was reached.
“There really isn’t room for two trade magazines in a marketplace the size of fly fishing. Ultimately our goal is to insure that a viable business publication exists to serve the needs of our industry. To that end, we are excited to ‘pass the torch,’ and I feel confidant that the new Angling Trade will be published with appropriate energy and focus on a market that desperately needs high-level reporting to serve the business needs of its constituents,” said Joseph E. Daniel, publisher of Fly Fishing Trade. “It’s been an honor to serve the industry in this capacity for the last three years and I hope we’ve made a positive difference to the fly fishing community. We wish Angling Trade well. We support their efforts, and I will personally continue to contribute my perspectives and efforts to ensure quality coverage of the key issues that impact this market.”
The final issue of Fly Fishing Trade will be published in early August 2007, in advance of the Fly Fishing Retailer World Expo trade show in Denver. The first issue of Angling Trade will debut in early September 2007, also in advance of the FFR show