I generally try to refrain from blogging too much on PETA because quite frankly the group’s antics don’t warrant that much attention. As animal-rights groups go PETA is much less a genuine threat than say, the Fund for Animals or the Humane Society of the United States.

Why? Because given a choice between misguided half-nekkid chicks holding placards on a sidewalk or a team of fully-clothed lawyers in a courtroom I’ll take the nekkid chicks. Pranksterism and publicity stunts may make headlines; legal action is what influences policy.

Having said that, did anyone doubt PETA would let Burger King’s new “Flame” scent for men slide by without a response?

Of course not. So now I present for your culinary and olfactory pleasure…”Gore” the enticing new scent from PETA.