Preliminary data from the U.S. Fish and Wildlife Service’s 2006 National Survey of Fishing, Hunting, and Wildlife Associated Recreation has put numbers to a trend most of us were already well aware of: hunting and fishing participation is down. Recently some 300 representatives from 23 states and four Canadian provinces met in Flagstaff, AZ, to discuss the issue at the Western Association of Fish and Wildlife Agencies.

From The Republic:

_Some of the reasons discussed at the meeting were complex rules and regulations, reduced hunting opportunities, age restrictions, a lack of encouragement or help for older hunters, increasing urbanization of the population, rising license and permit costs, difficult access to recreational lands and a perception that hunting and fishing is cruel and inhumane.

“We try to placate the public by becoming invisible,” [National Wild Turkey Federation CEO Rob] Keck told the group.

“And hunters are passive as to why they hunt. We are terrible at selling the product we have. We need to sell the sizzle of hunting and conservation.”_

Do you agree with Keck? How should we go about selling the sizzle?