According to this PR Newswire press release, the “hunt for the High Life” begins tomorrow, as a limited offering of Miller High Life with new hunter-themed packaging hits store shelves in select markets. Proceeds will contribute to the brewer’s continued support of Whitetails Unlimited, Pheasants Forever and the National Wild Turkey Association.

Discussion Topic: Should Hunters Live the High Life?

What do you think of the new look? Will it make you more likely to enjoy this particular brand of beer after (AND ONLY AFTER) the hunt?