Shallow Shooters

OK, here’s a questions for all of you out in blogland: I’ve been arguing all morning with a friend at one of the gun companies about looks—not hers, the guns her employer makes. I claim that their best-selling model is coyote ugly, or as ugly as several recent Presidential daughters. And my question to you is, how important is a gun’s appearance? If it shoots good and the price is right, do looks matter?