Wonderland On Paper: 70 Classic Gun Advertisements Published in Field & Stream from 1940 to 1960

The '40s and '50s were unique for hunters and shooters because there had been no civilian guns manufactured from 1941 to late in 1945. In addition, hordes of returning servicemen wanted to get back to hunting, and the result was a demand for new guns that has not been seen before or since. It's hard to imagine now how important these ads were. There was no Internet, no Outdoor Channel, and damned few stores. If you wanted to ogle a new gun, this was the only way to do it. I hope you enjoy them. God knows I did more than half a century ago. --David E. Petzal Issue date: November 1946
September 1944
November 1947
September 1954
December 1946
April 1958
February 1942
May1946
March 1945
March 1944
August 1958
August 1956
April 1956
October 1952
September 1955
May 1947
September 1951
June 1958
June 1950
March 1958
January 1947
February 1958
June 1958
December 1951
November 1947
September 1959
October 1952
December 1946
April 1947
April 1956
May 1949
February 1947
December 1958
June 1940
December 1947
March 1958
July 1950
September 1951
May 1956
June 1949
September 1953
August 1951
August 1953
April 1953
September 1944
August 1941
March 1947
September 1950
December 1951
December 1952
September 1954
December 1941
February 1950
October 1953
May 1940
October 1946
May 1956
April 1949
April 1954
February 1953
September 1946
July 1950
October 1954
May 1956
August 1950
September 1956
November 1958
December 1956
September 1956
April 1949