“Even at my level, the main reason people miss is they get cautious and look at the barrel,” Richmond told me. And people get cautious for the same reason, whether it’s in the field or at the Olympics: fear. They are afraid to miss, and when you’re afraid, the natural instinct is to think your way through the shot to make sure. Making sure entails looking down the barrel to be certain it’s aimed at the target. Once you start looking down the barrel, it slows down or stops completely, and you miss.