By Dave Hurteau
Okay, I’m done with the sixth-sense topic, but I need to reference it once more to make an entirely different point. Searching on Google before my last post to make sure Bestul’s “Sixth Sense” column had not previously run on the site, I came across a discussion on a popular whitetail forum in which one reader slams the article for mentioning the HECS StealthScreen suit, designed to insulate a human’s electromagnetic field, and the next reader then says, “Yes, I read that article…but kind of blew it off as a marketing piece….”
This brings up what I think is an unfortunate trend: a growing distrust of the outdoor media, which is not exactly unfounded in general, but I want to speak to F&S specifically.
Unlike the reader above, I know all of you have enough feel for nuance to realize that Bestul’s mention of the HECS suit was tongue-in-cheek, bordering on derisive. But I think it is worth pointing out that we do not do “marketing pieces” and try to pass them off as columns, reports, or gear reviews.