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Alive Lure: Gimmick or Not?

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April 22, 2009

Alive Lure: Gimmick or Not?

By John Merwin

Here’s one of the most unusual lures to cross my desk in a long time. 

The Bee model “Alive Lure” is a battery-operated surface plug that vibrates every few seconds as it sits in the water. The vibration makes its flat, plastic “wings” send ripples across the water like a helpless insect. Fish will, as the maker says, “catch the buzz.”

It weighs about three-quarters of an ounce, and is 2.75 inches long. 

The front and rear sections screw apart to allow replacement of a small photo-cell battery, which is said to last for about 14 hours of continuous use. The lure’s action is water-activated. It doesn’t run when dry, and there is no switch. It comes from a company called Diversified Technology in Lynnbrook, New York. There is as yet no active website, nor do I have any pricing information, but the lure will apparently be on the market sometime later this year.

So I’ve dropped this thing in a bowl of water, and it works. A noticeable vibration sends out ripples every few seconds just as shown in the photo. I’m sure a bass or two will eat this thing. But I’m also sure I could catch a bass or two on a cigar butt if I had to.

So is this gizmo going to be the greatest surface lure of all time? I know what I think. What do you think? --John Merwin

Comments (35)

Top Rated
All Comments
from makikal000 wrote 4 years 51 weeks ago

i think it might actually work really well while fishing ive seen fish hit insects that have fallen in the water and buzzed around im definately trying it out

+1 Good Comment? | | Report
from dneaster3 wrote 4 years 51 weeks ago

"But I’m also sure I could catch a bass or two on a cigar butt if I had to." <-- nice

I say gimmick, but I don't doubt they'll be bought in droves.

+1 Good Comment? | | Report
from 2Poppa wrote 4 years 51 weeks ago

I think it will hook quite a few fisherman ... I'm almost sure Beekeeper would probably get a couple :}}

Reminds me of a yellow Hula Popper,somewhat!
I'd probably change the treble hooks and make 'em larger.

+1 Good Comment? | | Report
from jcarlin wrote 4 years 51 weeks ago

I don't think it'll matter to me in the Keystone State. If it happens to prove effective it runs a high risk of being regulated out due to the same rationale that outlaws powered decoys and electronic calls.

+1 Good Comment? | | Report
from FloridaHunter1226 wrote 4 years 51 weeks ago

No doubt that it will work... just like a lot of things would work for catching bass. But with a bug like that, you might have to watch out, bass might not be the only things wanting to take a bight. It sounds like a pretty good concept and idea but I would have to try it out to see. Deffinantly would elminate the need to reel it in like a worm.

+1 Good Comment? | | Report
from vtbluegrass wrote 4 years 51 weeks ago

Other gimmick lures at least have some real fishing attributes this looks bogus. Like you said a hungry bass is an idiot an may eat anything though. The banjo minnow still has merit as a soft jerk bait, the flying lure is just a flat tube, other light up lures are still crankbaits. This thing just looks worthless.

+1 Good Comment? | | Report
from jcarlin wrote 4 years 51 weeks ago

I've already pre-ordered 500 at $10 a piece out of fear that they'll go out of production.

+1 Good Comment? | | Report
from shane wrote 4 years 51 weeks ago

It will probably (maybe?) work just as well as a Jitterbug or whatever else, but it's no revolution. Whatever.

I could see this being very effective during cicada (locust, as some say) season. They do exactly what this thing does. They fly around, get themselves into water, and buzz intermittently. So when fish are on the lookout for cicadas as they always are that time of year, this could be a real killer.

+1 Good Comment? | | Report
from chuckles wrote 4 years 51 weeks ago

I definitely agree it will work during cicada season. Now a frog version with flexible legs might just be a killer. I'll race ya to the patent office.
I do think I will let some R&D go on with the guys that can't resist every new gadget before I drop some coin. Plus half the fun is fooling them yourself.

+1 Good Comment? | | Report
from idahooutdoors wrote 4 years 51 weeks ago

Looks like it would work. Especially in calm still water situations.

+1 Good Comment? | | Report
from buckhunter wrote 4 years 51 weeks ago

UH? I'm speachless.

Can't you just wiggle your Hula-Popper a little?

+1 Good Comment? | | Report
from makikal000 wrote 4 years 51 weeks ago

jcarlin what website or number did you call to pre order

+1 Good Comment? | | Report
from johnmerwin wrote 4 years 51 weeks ago

By the way, I happened to speak with the marketing guy for this lure after writing the above post. The suggested retail (so far) on this lure is going to be $24.95.

+1 Good Comment? | | Report
from Alex Pernice th... wrote 4 years 51 weeks ago

It could work, but there are many other options that would be 10 times better.

+1 Good Comment? | | Report
from maxhung wrote 4 years 51 weeks ago

this is like Ipod in fishing world!!! great product!!

+1 Good Comment? | | Report
from chadlove wrote 4 years 51 weeks ago

Does anyone remember those ads in BASSMaster magazine back in the early to mid 80s for a battery operated lure from (if memory serves) a company calling itself "The 21st Century Lure Company?

For some reason this reminds me of that.

Other than the battery and clear wings this looks just like a Heddon Crazy Crawler to me.

+1 Good Comment? | | Report
from queener03 wrote 4 years 51 weeks ago

if anyone has information on where to check it out further or pre order, it would be greatly appreciated.

+1 Good Comment? | | Report
from BamaCreekBum wrote 4 years 51 weeks ago

To me it just seems like a gimmick. I think its just for people that are to lazy to manually make the bait have action. I would also not get as much satisfaction catching a fish on a bait that did all the work. Yeah it might work, but where's the fun?

+1 Good Comment? | | Report
from donno14 wrote 4 years 51 weeks ago

I think it is a sharp looking lure and I have no doubt it will work. I also have seen many bugs hit the water and immediately get attacked by fish. All I want to know is where to buy one?

+1 Good Comment? | | Report
from ken.mcloud wrote 4 years 51 weeks ago

for everyone who thinks this is the same thing wiggling a regular lure-

Unless you have some superpowers that I am unaware of, you can wiggle your crankbait a couple of times a second at best. This sends sound waves through water at 2-3 Hz (about the same note as a super-low bass drum)

When this works it is because the fish associates it with wiggling fish, frog, leech, etc... since they also send out sound waves at about that frequency.

Though I haven't seen it, I assume this thing vibrates at several hundred to perhaps several thousand Hz.(about the same as low guitar notes) This is approximately the same frequency a bug makes when it is trying to fly off the surface of the water.

So, if this generates strikes it will be because the fish thinks it is responding to a bug that is trying to fly off the water.

Not saying its better or worse (or even worth the money) its just different.

+1 Good Comment? | | Report
from Love To Fish wrote 4 years 51 weeks ago

Would love to purchase these for the fishermen in my life and also one for myself! Are they available at either Cabela's or Bass Pro yet or can I order them through the company itself?

+1 Good Comment? | | Report
from drillthis wrote 4 years 51 weeks ago

i'll use anything that can help and i think this will!!!!!!!!!!!!!!!!!!!!!!

+1 Good Comment? | | Report
from spicytuna wrote 4 years 51 weeks ago

I have heard a lot about this new product. Can't wait to try it out. WHERE CAN I GET ONE!!! ?

+1 Good Comment? | | Report
from jcarlin wrote 4 years 51 weeks ago

Makikaloo,
Sorry, I was just messing around. I did not order any and have no idea where to find them.

+1 Good Comment? | | Report
from buckhunter wrote 4 years 51 weeks ago

You better hurry and buy this guys. I've heard it has already been banned in several states and stores can't keep them in stock and Obama might outlaw them along with black rifles. (sarcasm)

For the guys thinking of buying this, please say you are joking. I see the wings getting caught in your line and breaking off on maybe the second cast. That yellow plastic turd with wings pictured above ranks up there with the pet rock and the Homer Simpson lure. If you want to blow $24.95 send it to me and I'll bet on the Cubs to win the World Series.

+1 Good Comment? | | Report
from maxhung wrote 4 years 51 weeks ago

No joke, i have seen insects and bug that have fallen in the water and fish is excited about that and loved it. I tried those manual lure and i can't seem to enjoy it. I just can't wait to try this new idea out!

+1 Good Comment? | | Report
from mikefish wrote 4 years 51 weeks ago

Where can I get one!!!!!

+1 Good Comment? | | Report
from Irvo613 wrote 4 years 51 weeks ago

Exciting product ! Where can I order one? A great gift for
the fisherman in your life.

+1 Good Comment? | | Report
from donno14 wrote 4 years 50 weeks ago

After some extensive research I found out that you will be able to order them off their website(which should be up and running within a week or so) at www.alivelure.com

+1 Good Comment? | | Report
from johnmerwin wrote 4 years 50 weeks ago

thanks, donno14, for posting that link. It may be a while before it works. Last I heard, the company had just barely gotten its first production samples from the factory. As to when you'll be able to find some in stores, be patient. It will take some time for the distribution to get ramped up...

+1 Good Comment? | | Report
from crm3006 wrote 4 years 50 weeks ago

Ho-hum-
Live grasshoppers need not worry, they will still be the Number One bait. Nor should the Rattle-Trap people go into panic.

+1 Good Comment? | | Report
from chuckles wrote 4 years 50 weeks ago

At $24.95 you aren't likely to see one in my tacklebox. I have trouble spending 6-8 bucks for Rapalas but they just work so darn good and they last unless you break one off. Senkos are the same way, spendy but effective. I just can't see spending 25 bucks on something I tie to a string and do my best to throw away into the woods, rocks and weeds. But good luck to those who are willing to invest. Let us know how it works.

+1 Good Comment? | | Report
from chazman975 wrote 4 years 50 weeks ago

Looks to be an innovation that is worth the try.Why not?Crazier things have been tried and came up rosy!!!!I say bring it on.

+1 Good Comment? | | Report
from maxhung wrote 4 years 44 weeks ago

After some extensive research I found out that you will be able to order them off their website(which should be up and running within a week or so) at www.alivelure.com

+1 Good Comment? | | Report
from SLOWHUNT wrote 4 years 1 week ago

IF YOU WANT SOMETHING TO MOVE LIKE IT'S ALIVE IN THE WATER WHY NOT TRY LIVE MINNOWS? I BET THEY WORK BETTER THAN A FAKE BUMBLE BEE

0 Good Comment? | | Report

Post a Comment

from makikal000 wrote 4 years 51 weeks ago

i think it might actually work really well while fishing ive seen fish hit insects that have fallen in the water and buzzed around im definately trying it out

+1 Good Comment? | | Report
from dneaster3 wrote 4 years 51 weeks ago

"But I’m also sure I could catch a bass or two on a cigar butt if I had to." <-- nice

I say gimmick, but I don't doubt they'll be bought in droves.

+1 Good Comment? | | Report
from 2Poppa wrote 4 years 51 weeks ago

I think it will hook quite a few fisherman ... I'm almost sure Beekeeper would probably get a couple :}}

Reminds me of a yellow Hula Popper,somewhat!
I'd probably change the treble hooks and make 'em larger.

+1 Good Comment? | | Report
from jcarlin wrote 4 years 51 weeks ago

I don't think it'll matter to me in the Keystone State. If it happens to prove effective it runs a high risk of being regulated out due to the same rationale that outlaws powered decoys and electronic calls.

+1 Good Comment? | | Report
from FloridaHunter1226 wrote 4 years 51 weeks ago

No doubt that it will work... just like a lot of things would work for catching bass. But with a bug like that, you might have to watch out, bass might not be the only things wanting to take a bight. It sounds like a pretty good concept and idea but I would have to try it out to see. Deffinantly would elminate the need to reel it in like a worm.

+1 Good Comment? | | Report
from vtbluegrass wrote 4 years 51 weeks ago

Other gimmick lures at least have some real fishing attributes this looks bogus. Like you said a hungry bass is an idiot an may eat anything though. The banjo minnow still has merit as a soft jerk bait, the flying lure is just a flat tube, other light up lures are still crankbaits. This thing just looks worthless.

+1 Good Comment? | | Report
from jcarlin wrote 4 years 51 weeks ago

I've already pre-ordered 500 at $10 a piece out of fear that they'll go out of production.

+1 Good Comment? | | Report
from shane wrote 4 years 51 weeks ago

It will probably (maybe?) work just as well as a Jitterbug or whatever else, but it's no revolution. Whatever.

I could see this being very effective during cicada (locust, as some say) season. They do exactly what this thing does. They fly around, get themselves into water, and buzz intermittently. So when fish are on the lookout for cicadas as they always are that time of year, this could be a real killer.

+1 Good Comment? | | Report
from chuckles wrote 4 years 51 weeks ago

I definitely agree it will work during cicada season. Now a frog version with flexible legs might just be a killer. I'll race ya to the patent office.
I do think I will let some R&D go on with the guys that can't resist every new gadget before I drop some coin. Plus half the fun is fooling them yourself.

+1 Good Comment? | | Report
from idahooutdoors wrote 4 years 51 weeks ago

Looks like it would work. Especially in calm still water situations.

+1 Good Comment? | | Report
from buckhunter wrote 4 years 51 weeks ago

UH? I'm speachless.

Can't you just wiggle your Hula-Popper a little?

+1 Good Comment? | | Report
from makikal000 wrote 4 years 51 weeks ago

jcarlin what website or number did you call to pre order

+1 Good Comment? | | Report
from johnmerwin wrote 4 years 51 weeks ago

By the way, I happened to speak with the marketing guy for this lure after writing the above post. The suggested retail (so far) on this lure is going to be $24.95.

+1 Good Comment? | | Report
from Alex Pernice th... wrote 4 years 51 weeks ago

It could work, but there are many other options that would be 10 times better.

+1 Good Comment? | | Report
from maxhung wrote 4 years 51 weeks ago

this is like Ipod in fishing world!!! great product!!

+1 Good Comment? | | Report
from chadlove wrote 4 years 51 weeks ago

Does anyone remember those ads in BASSMaster magazine back in the early to mid 80s for a battery operated lure from (if memory serves) a company calling itself "The 21st Century Lure Company?

For some reason this reminds me of that.

Other than the battery and clear wings this looks just like a Heddon Crazy Crawler to me.

+1 Good Comment? | | Report
from queener03 wrote 4 years 51 weeks ago

if anyone has information on where to check it out further or pre order, it would be greatly appreciated.

+1 Good Comment? | | Report
from BamaCreekBum wrote 4 years 51 weeks ago

To me it just seems like a gimmick. I think its just for people that are to lazy to manually make the bait have action. I would also not get as much satisfaction catching a fish on a bait that did all the work. Yeah it might work, but where's the fun?

+1 Good Comment? | | Report
from donno14 wrote 4 years 51 weeks ago

I think it is a sharp looking lure and I have no doubt it will work. I also have seen many bugs hit the water and immediately get attacked by fish. All I want to know is where to buy one?

+1 Good Comment? | | Report
from ken.mcloud wrote 4 years 51 weeks ago

for everyone who thinks this is the same thing wiggling a regular lure-

Unless you have some superpowers that I am unaware of, you can wiggle your crankbait a couple of times a second at best. This sends sound waves through water at 2-3 Hz (about the same note as a super-low bass drum)

When this works it is because the fish associates it with wiggling fish, frog, leech, etc... since they also send out sound waves at about that frequency.

Though I haven't seen it, I assume this thing vibrates at several hundred to perhaps several thousand Hz.(about the same as low guitar notes) This is approximately the same frequency a bug makes when it is trying to fly off the surface of the water.

So, if this generates strikes it will be because the fish thinks it is responding to a bug that is trying to fly off the water.

Not saying its better or worse (or even worth the money) its just different.

+1 Good Comment? | | Report
from Love To Fish wrote 4 years 51 weeks ago

Would love to purchase these for the fishermen in my life and also one for myself! Are they available at either Cabela's or Bass Pro yet or can I order them through the company itself?

+1 Good Comment? | | Report
from drillthis wrote 4 years 51 weeks ago

i'll use anything that can help and i think this will!!!!!!!!!!!!!!!!!!!!!!

+1 Good Comment? | | Report
from spicytuna wrote 4 years 51 weeks ago

I have heard a lot about this new product. Can't wait to try it out. WHERE CAN I GET ONE!!! ?

+1 Good Comment? | | Report
from jcarlin wrote 4 years 51 weeks ago

Makikaloo,
Sorry, I was just messing around. I did not order any and have no idea where to find them.

+1 Good Comment? | | Report
from buckhunter wrote 4 years 51 weeks ago

You better hurry and buy this guys. I've heard it has already been banned in several states and stores can't keep them in stock and Obama might outlaw them along with black rifles. (sarcasm)

For the guys thinking of buying this, please say you are joking. I see the wings getting caught in your line and breaking off on maybe the second cast. That yellow plastic turd with wings pictured above ranks up there with the pet rock and the Homer Simpson lure. If you want to blow $24.95 send it to me and I'll bet on the Cubs to win the World Series.

+1 Good Comment? | | Report
from maxhung wrote 4 years 51 weeks ago

No joke, i have seen insects and bug that have fallen in the water and fish is excited about that and loved it. I tried those manual lure and i can't seem to enjoy it. I just can't wait to try this new idea out!

+1 Good Comment? | | Report
from mikefish wrote 4 years 51 weeks ago

Where can I get one!!!!!

+1 Good Comment? | | Report
from Irvo613 wrote 4 years 51 weeks ago

Exciting product ! Where can I order one? A great gift for
the fisherman in your life.

+1 Good Comment? | | Report
from donno14 wrote 4 years 50 weeks ago

After some extensive research I found out that you will be able to order them off their website(which should be up and running within a week or so) at www.alivelure.com

+1 Good Comment? | | Report
from johnmerwin wrote 4 years 50 weeks ago

thanks, donno14, for posting that link. It may be a while before it works. Last I heard, the company had just barely gotten its first production samples from the factory. As to when you'll be able to find some in stores, be patient. It will take some time for the distribution to get ramped up...

+1 Good Comment? | | Report
from crm3006 wrote 4 years 50 weeks ago

Ho-hum-
Live grasshoppers need not worry, they will still be the Number One bait. Nor should the Rattle-Trap people go into panic.

+1 Good Comment? | | Report
from chuckles wrote 4 years 50 weeks ago

At $24.95 you aren't likely to see one in my tacklebox. I have trouble spending 6-8 bucks for Rapalas but they just work so darn good and they last unless you break one off. Senkos are the same way, spendy but effective. I just can't see spending 25 bucks on something I tie to a string and do my best to throw away into the woods, rocks and weeds. But good luck to those who are willing to invest. Let us know how it works.

+1 Good Comment? | | Report
from chazman975 wrote 4 years 50 weeks ago

Looks to be an innovation that is worth the try.Why not?Crazier things have been tried and came up rosy!!!!I say bring it on.

+1 Good Comment? | | Report
from maxhung wrote 4 years 44 weeks ago

After some extensive research I found out that you will be able to order them off their website(which should be up and running within a week or so) at www.alivelure.com

+1 Good Comment? | | Report
from SLOWHUNT wrote 4 years 1 week ago

IF YOU WANT SOMETHING TO MOVE LIKE IT'S ALIVE IN THE WATER WHY NOT TRY LIVE MINNOWS? I BET THEY WORK BETTER THAN A FAKE BUMBLE BEE

0 Good Comment? | | Report

Post a Comment

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