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Merwin: The Future of Bass Boats

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January 11, 2010

Merwin: The Future of Bass Boats

By John Merwin

At a bankruptcy auction held in Minnesota last Friday, a California-based company called Platinum Equity wound up buying fabled bass-boat brand Ranger along with Stratos, Champion, and several others formerly owned by Genmar.

How--or even if--a private equity company known for toughly squeezing bottom lines will continue to manage one of fishing’s best-known brands remains to be seen. Also up in the air is just what relationship the new Ranger owners will have with FLW Outdoors, the pro-bass tournament series. Genmar principal Irwin Jacobs, who until last week controlled Ranger, developed the FLW Tour as a means of hyping and selling bass boats. He still owns the tour, but not the boats.

The boat business--and most especially luxury brands--has severely tanked in the current recession. Dealers have been unable to find the credit to finance inventories. And the home-equity credit lines and other credit sources that allowed consumers to buy boats basically dried up.

Right now the whole thing is a huge muddle with laid-off boat workers unfortunately stuck in the middle. Where things are going is anybody’s guess. Will $50,000 bass-fishing rigs undergo a new renaissance if and when the economy recovers? Or have they gone the way of our notorious dot-com and real-estate bubbles?

Comments (17)

Top Rated
All Comments
from Brian Jackson wrote 2 years 19 weeks ago

I remember when 18' and a 150hp 2 stroke was as high performance as anyone needed, and I'm only 31. I would love to own a boat with more storage than the one I have, but I cannot fathom paying more for a boat than I did for the truck I tow it with. Why anybody paid $50k in the first place is beyond me. I'm happy with my 2001 18' Triton Fish and Ski (that I bought new in 2004, long story) that I paid $14,000 for. It serves me and my family well, and the bass don't seem to mind that it "only" tops out at about 55mph.

+3 Good Comment? | | Report
from vtbluegrass wrote 2 years 19 weeks ago

I say goodbye and farewell bass boats. Dang things are as about annoying as jets skies.

+2 Good Comment? | | Report
from buckhunter wrote 2 years 19 weeks ago

I have noticed that even Basstracker has been lowering the price of boats showing that even the low end of the business has taken a hit.

It is truely sad to see how the economy has affected a once strong company with a solid reputation.

Speaking of which, I pulled out an old F&S rag from 2000 over the weekend to read. I was amazed by the number of full page ads that use to run and now there are very few. It appears no one is immune.

+3 Good Comment? | | Report
from Beekeeper wrote 2 years 19 weeks ago

It would be fun to see them in aluminum jon boats with transom mounted, tiller steer out boards of 25HP or less. Make them use a boat paddle instead of a trolling motor. That would make the guys fish close to home rather than run at dangerous speeds for 50 miles to get away from other fishermen or find "more" prodcutive waters.

+2 Good Comment? | | Report
from jbird wrote 2 years 19 weeks ago

It is unfortunate whenever folks are outta' work. I think the 'bubble' was caused by too many folks buying those expensive ass boats when they realistically had no business owning one. I don't think the days of the $50K bass boat are done, but I think the sales are gonna' be infrequent enough that there will be VERY few manufacturers making them.

+3 Good Comment? | | Report
from Kim wrote 2 years 19 weeks ago

It will definitely lower the over inflated prices of these boats and motors. $50,000 is as much as you can buy some houses for. Having to take a loan on your house to purchase these boats is bad business for the consumer but good business for boat companies, specially the way over paid CEO's who ride these companies in the ground and resign with huge payoffs.

+3 Good Comment? | | Report
from RJ Arena wrote 2 years 19 weeks ago

Being out of work myself I understand the hardship the industry is in, but we gotta blame ourselves for it. We live in a society where you have to get there faster than the next guy, faster than yesterday. The bursting bubbles of our economy are the immediate cause of the current crisis, but our need for more is at the core. I was watching an old Bogart movie last night, Key Largo... and in it the villian(played by Edward G. Robinson) was as asked by Bogart, "What do you want, Rocco?", And the answer was "More!" and then Bogart asked, "will you ever get enough?" and Robinson replied "No!!!I guess not!!"
And that is the reason why everyone wanted a 50K bass boat.
Maybe we should try to do a little more with a little less. Fishing might be fun again.

+3 Good Comment? | | Report
from dukkillr wrote 2 years 19 weeks ago

Dude, vtbluegrass, don't trash talk jetskis! Those things are AWESOME! :D

-3 Good Comment? | | Report
from 86Ram wrote 2 years 19 weeks ago

What a shame. It truly shows the impact of our economy not just the impact on wall street, detroit and many jobs.

But when companies over extend themselves and hit a wall it's one heck of an impact.

Icons in their time these companies may go the the way of Studebaker, IH (auto line) and we can't afford to lose more American signature companies.

+1 Good Comment? | | Report
from bassman3-15 wrote 2 years 19 weeks ago

It seems we just cant keep jobs around for those who need them.

+1 Good Comment? | | Report
from prairieghost wrote 2 years 19 weeks ago

law of the jungle, only the strong survive. who needs two different bass tours anyway? as for 50K boats,are you N-U-T-S? remember, Every morning in Africa, an antelope wakes up. It knows it must outrun the fastest lion or it will be killed. Every morning in Africa a lion wakes up and knows it must run faster than the slowest antelope or it will starve. It doesn’t matter whether you’re a lion or an antelope, when the sun comes up, you’d better be running.

+1 Good Comment? | | Report
from RJ Arena wrote 2 years 19 weeks ago

It is not the fastest lion. Lions are not as fast as their prey, and do not have the endurance. It is the the pride working together:, experience, patience and determination that feeds the pride.
You can have the fastest boat, but if you don't know what you are doing, you will not win.

+1 Good Comment? | | Report
from Kim wrote 2 years 18 weeks ago

The bottom line is the boat industry got greedy. They saw that people were paying the price and demanding more so instead of making boats that were reasonably priced and being content with a long tenure, they kept jacking up the price till they were out of sight. Now the boat companies and motors are feeling the brunt and losing. They did it to themselves. Just greed!No CEO on earth is worth more than a million or less a year. I mean how many vice presidents, executive vice presidents, senior vice presidents, etc. does a company need. Too much dead wood at the top sucking the life out of these companies.

+1 Good Comment? | | Report
from Douglas wrote 2 years 18 weeks ago

I am not a glittery bass boat fan. I finally bought a 16' alumacraft modified jon boat last fall with a, to quote Mr. Merwin, "gas sipping" 20hp tiller yamaha 4 stroke. It cost a total of $5200 new, though I had the trailer.
Call me cheap, but I still have as much fun fishing as the ones in their expensive rigs.

+1 Good Comment? | | Report
from vtbasser wrote 2 years 18 weeks ago

Personally I don’t see big bass rigs going away. We may see less of them but as long as there are tournament trails that let the big boats in people will get bigger, faster boats so they can compete better.
Also, big bass boats are a joy to fish out of, they offer a convenience like no other fishing boat I know so as long as some people have the money they will be available to buy.
Currently the bulk of the bass boats sold are not the biggest of the big, most are in the 18-19 foot range and I think that we will see a lot more of that in the future. BASS just started a 150 horsepower and less tournament trail so that guys with smaller boats would be at less of a disadvantage and it is a sign of the times.
By the way. Most bass boat companies are not giant corporations scalping us for dollars, most of them are still owned by just a few people, BassCat is still family owned.

+1 Good Comment? | | Report
from bthomasb1 wrote 2 years 18 weeks ago

Bass boat companies are not the only ones who got greedy,car manufactures,home builders ect but we are the ones who buy them and pay that inflated price

+1 Good Comment? | | Report
from MPN wrote 2 years 4 weeks ago

pual489,
One post would work haha.
I've never owned a bass boat but have fished off a few of my buddies. Some of them are really nice it's a shame.

+1 Good Comment? | | Report

Post a Comment

from Brian Jackson wrote 2 years 19 weeks ago

I remember when 18' and a 150hp 2 stroke was as high performance as anyone needed, and I'm only 31. I would love to own a boat with more storage than the one I have, but I cannot fathom paying more for a boat than I did for the truck I tow it with. Why anybody paid $50k in the first place is beyond me. I'm happy with my 2001 18' Triton Fish and Ski (that I bought new in 2004, long story) that I paid $14,000 for. It serves me and my family well, and the bass don't seem to mind that it "only" tops out at about 55mph.

+3 Good Comment? | | Report
from buckhunter wrote 2 years 19 weeks ago

I have noticed that even Basstracker has been lowering the price of boats showing that even the low end of the business has taken a hit.

It is truely sad to see how the economy has affected a once strong company with a solid reputation.

Speaking of which, I pulled out an old F&S rag from 2000 over the weekend to read. I was amazed by the number of full page ads that use to run and now there are very few. It appears no one is immune.

+3 Good Comment? | | Report
from jbird wrote 2 years 19 weeks ago

It is unfortunate whenever folks are outta' work. I think the 'bubble' was caused by too many folks buying those expensive ass boats when they realistically had no business owning one. I don't think the days of the $50K bass boat are done, but I think the sales are gonna' be infrequent enough that there will be VERY few manufacturers making them.

+3 Good Comment? | | Report
from Kim wrote 2 years 19 weeks ago

It will definitely lower the over inflated prices of these boats and motors. $50,000 is as much as you can buy some houses for. Having to take a loan on your house to purchase these boats is bad business for the consumer but good business for boat companies, specially the way over paid CEO's who ride these companies in the ground and resign with huge payoffs.

+3 Good Comment? | | Report
from RJ Arena wrote 2 years 19 weeks ago

Being out of work myself I understand the hardship the industry is in, but we gotta blame ourselves for it. We live in a society where you have to get there faster than the next guy, faster than yesterday. The bursting bubbles of our economy are the immediate cause of the current crisis, but our need for more is at the core. I was watching an old Bogart movie last night, Key Largo... and in it the villian(played by Edward G. Robinson) was as asked by Bogart, "What do you want, Rocco?", And the answer was "More!" and then Bogart asked, "will you ever get enough?" and Robinson replied "No!!!I guess not!!"
And that is the reason why everyone wanted a 50K bass boat.
Maybe we should try to do a little more with a little less. Fishing might be fun again.

+3 Good Comment? | | Report
from vtbluegrass wrote 2 years 19 weeks ago

I say goodbye and farewell bass boats. Dang things are as about annoying as jets skies.

+2 Good Comment? | | Report
from Beekeeper wrote 2 years 19 weeks ago

It would be fun to see them in aluminum jon boats with transom mounted, tiller steer out boards of 25HP or less. Make them use a boat paddle instead of a trolling motor. That would make the guys fish close to home rather than run at dangerous speeds for 50 miles to get away from other fishermen or find "more" prodcutive waters.

+2 Good Comment? | | Report
from 86Ram wrote 2 years 19 weeks ago

What a shame. It truly shows the impact of our economy not just the impact on wall street, detroit and many jobs.

But when companies over extend themselves and hit a wall it's one heck of an impact.

Icons in their time these companies may go the the way of Studebaker, IH (auto line) and we can't afford to lose more American signature companies.

+1 Good Comment? | | Report
from bassman3-15 wrote 2 years 19 weeks ago

It seems we just cant keep jobs around for those who need them.

+1 Good Comment? | | Report
from prairieghost wrote 2 years 19 weeks ago

law of the jungle, only the strong survive. who needs two different bass tours anyway? as for 50K boats,are you N-U-T-S? remember, Every morning in Africa, an antelope wakes up. It knows it must outrun the fastest lion or it will be killed. Every morning in Africa a lion wakes up and knows it must run faster than the slowest antelope or it will starve. It doesn’t matter whether you’re a lion or an antelope, when the sun comes up, you’d better be running.

+1 Good Comment? | | Report
from RJ Arena wrote 2 years 19 weeks ago

It is not the fastest lion. Lions are not as fast as their prey, and do not have the endurance. It is the the pride working together:, experience, patience and determination that feeds the pride.
You can have the fastest boat, but if you don't know what you are doing, you will not win.

+1 Good Comment? | | Report
from Kim wrote 2 years 18 weeks ago

The bottom line is the boat industry got greedy. They saw that people were paying the price and demanding more so instead of making boats that were reasonably priced and being content with a long tenure, they kept jacking up the price till they were out of sight. Now the boat companies and motors are feeling the brunt and losing. They did it to themselves. Just greed!No CEO on earth is worth more than a million or less a year. I mean how many vice presidents, executive vice presidents, senior vice presidents, etc. does a company need. Too much dead wood at the top sucking the life out of these companies.

+1 Good Comment? | | Report
from Douglas wrote 2 years 18 weeks ago

I am not a glittery bass boat fan. I finally bought a 16' alumacraft modified jon boat last fall with a, to quote Mr. Merwin, "gas sipping" 20hp tiller yamaha 4 stroke. It cost a total of $5200 new, though I had the trailer.
Call me cheap, but I still have as much fun fishing as the ones in their expensive rigs.

+1 Good Comment? | | Report
from vtbasser wrote 2 years 18 weeks ago

Personally I don’t see big bass rigs going away. We may see less of them but as long as there are tournament trails that let the big boats in people will get bigger, faster boats so they can compete better.
Also, big bass boats are a joy to fish out of, they offer a convenience like no other fishing boat I know so as long as some people have the money they will be available to buy.
Currently the bulk of the bass boats sold are not the biggest of the big, most are in the 18-19 foot range and I think that we will see a lot more of that in the future. BASS just started a 150 horsepower and less tournament trail so that guys with smaller boats would be at less of a disadvantage and it is a sign of the times.
By the way. Most bass boat companies are not giant corporations scalping us for dollars, most of them are still owned by just a few people, BassCat is still family owned.

+1 Good Comment? | | Report
from bthomasb1 wrote 2 years 18 weeks ago

Bass boat companies are not the only ones who got greedy,car manufactures,home builders ect but we are the ones who buy them and pay that inflated price

+1 Good Comment? | | Report
from MPN wrote 2 years 4 weeks ago

pual489,
One post would work haha.
I've never owned a bass boat but have fished off a few of my buddies. Some of them are really nice it's a shame.

+1 Good Comment? | | Report
from dukkillr wrote 2 years 19 weeks ago

Dude, vtbluegrass, don't trash talk jetskis! Those things are AWESOME! :D

-3 Good Comment? | | Report

Post a Comment