Please Sign In

Please enter a valid username and password
  • Log in with Facebook
» Not a member? Take a moment to register
» Forgot Username or Password

Why Register?
Signing up could earn you gear (click here to learn how)! It also keeps offensive content off our site.

Bestul: Injuction Forces Scent-Lok to Change Advertising Claims

Recent Comments

Categories

Recent Posts

Archives

Syndicate

Google Reader or Homepage
Add to My Yahoo!
Add to My AOL

Whitetail 365
in your Inbox

Enter your email address to get our new post everyday.

July 09, 2010

Bestul: Injuction Forces Scent-Lok to Change Advertising Claims

By Scott Bestul

Unless you’re new to this space, you probably know about the summary judgement against ALS Enterprises, makers of Scent-Lok clothing. We were among the first to report on U.S. District Court Judge Richard’s Kyle’s decision that found Scent-Lok liable for false advertising in mid-May. In the weeks since, there have been a wide range of reactions to the decision, as well as two fundamental questions: What does the decision mean? And what’s next?

To that end, we’ll be compiling and dispersing information pertinent to the Scent-Lok case as we become aware of it. This first installment covers the recently-released injunction that governs Scent-Lok advertising in the wake of the decision. To read the full injunction in PDF form, click here.

Basically it boils down to this: Scent-Lok, Cabela’s, and Gander Mountain have until July 30, 2010, to remove the words “odor-eliminating technology” from any form of advertising used in Minnesota. Also, any ad claiming that their products can make a hunter “scent free,” or that regenerating their product in a home dryer can restore it to “pristine” or “like new” condition, must be replaced. With a class-action suit pending from hunters in seven other states, Scent-Lok has plenty on its plate, but Job One appears to be getting out the erasers. –Scott Bestul

Comments (21)

Top Rated
All Comments
from jjas wrote 1 year 29 weeks ago

Scentlok is so firmly entrenched in the market will I wonder if people will even pay attention to the "change" on the tags?

I doubt it and besides, those who believe in carbon technology will continue to buy/use it and those who never did, will continue to point fingers and say "I told you so".

0 Good Comment? | | Report
from jjas wrote 1 year 29 weeks ago

Let me try this again...

Scentlok is so firmly entrenched in the market I wonder if people will even pay attention to the "change" on the tags?

I doubt it and besides, those who believe in carbon technology will continue to buy/use it and those who never did, will continue to point fingers and say "I told you so!".

0 Good Comment? | | Report
from VAHunter540 wrote 1 year 29 weeks ago

Ive been outta the loop for a little while, I knew about the lawsuit but not of the findings.... Does scentlok do anything for sent control in the woods? Did I waste my money?

0 Good Comment? | | Report
from Dr. Ralph wrote 1 year 29 weeks ago

I used to wear the army surplus stuff that had charcoal? or something in it that supposedly protected you from chemicals but my namvet buddy told me it was the same as scentlock. I never noticed any difference, but I spray all my clothes even socks and underwear and equipment down with Wildlife Resources Scentkiller the night before and then set everything outside before a hunt. Plus I get way up in a tree and I really don't have any problems with scent. Whatever you do, don't stop at a gas station on your way to the hunt.

0 Good Comment? | | Report
from MPN wrote 1 year 29 weeks ago

For the price it better be "odor-eliminating technology"

0 Good Comment? | | Report
from Walt Smith wrote 1 year 29 weeks ago

My odor eliminating technology is easy, its called a shower. Never bought into the junk and never will!

+1 Good Comment? | | Report
from rootju wrote 1 year 29 weeks ago

Ok guys... here it is... Th injunction talks about anything that says "all" or "eliminating", refering to human odor. It also refers to the claim that drying the clothing can return it to new condition... All that will come of this is new phrasing... If you were naive enough to believe that anything could eliminate all of human scent, you probably shouldn't be considering anyhting with technology in it. However carbon technology does trap scent, or filter it. Now with that being said it will not stop all of the scent but some/most of it. Also as far a regenerating your product, the dryer does reactivate it but doesnt get the previous scent out; that is what washing is for... in my opinion this lawsuit is a complete joke, and people need to get a life... As I see it this is how scent-lok and all other carbon suits work. Without any kind of carbon clothing on, say a deer smells you from 10 yards away. He is going to know you are 10 yards away from the amout of scent he is picking up. However with a carbon suit on the same deer smells you at 10 yards away, he is going to pick up such small traces of scent he will think you are 100+yards away... As of now I will continue to use my scent-blocker and scent-lok products...

+2 Good Comment? | | Report
from FirstBubba wrote 1 year 29 weeks ago

DADDY! If you buy me this No-Stink'em clothing, the deer can't smell me!

Listen to me a minute son/daughter. People will tell you anything to get you purchase their product. Somebody once said, "You can believe some of the people all the time, all the people some of the time, but you can't believe ALL the people ALL the time!"

I'm sorry, I'm just to "cheap" to pay that kind of money for clothing I'm going to get filthy and hopefully bloody when an inexpensive bottle of "Scent-A-***" seems to work just fine for me and I can no longer climb trees!

Bubba

0 Good Comment? | | Report
from bshagopian wrote 1 year 29 weeks ago

How ever did our forefathers kill game with out scent-lok! It must of been next to impossible. I think my grand-pappy once said they actually watched and paid attention to what the animal did, and I think it was called "Hunting"?
Come on guys, hunters did just fine before scent-lok and they will be just fine after it. To think that someone actually thought that scent-lok would cover ALL their body odor, despite them humping into the woods with all their gear, sweating it up as they walk to the stand, or god forbid decide to stalk the game while their upwind of it is a moron and probably thinks sighting their rifle in once a year the week before deer season is "good enough".

+2 Good Comment? | | Report
from 1uglymutha wrote 1 year 29 weeks ago

p.t. barnum was right. there's one born every minute.

-1 Good Comment? | | Report
from countitandone wrote 1 year 29 weeks ago

SB, I've been waiting for the other foot to drop. Exofficio, a high end textile company, claims to have sportsmen's interest at heart. Or is it their wallets?

Their iconic "Buzz Off" clothing line is touting outdoor wear with insect repellent qualitites. Sure, I fell for it. Nylon, quick dry fishing shirts, pants, shorts, hats...you name it, they got it.

But what is it they "got?" The tags claim the repellent will not leave the fabric, even with frequent wash/dry.

As I said, this stuff is expensive. I can get it for pennies on the dollar from Sierra Trading Outpost, Cody, WY.

What do you know of this brand, Exofficio? Buzz Off is their registered trademark. Anybody out there heard about the legitimacy of their claims? Scott, how 'bout you?

0 Good Comment? | | Report
from Deepwoods wrote 1 year 29 weeks ago

Just on the chance this causes Scentlok to be left with a lot of unsold clothing all is not lost, they could use the extra material to make diapers!

0 Good Comment? | | Report
from Sarge01 wrote 1 year 29 weeks ago

I have always been told to stay away from the words
"always, never, all, positivity , absoluty " That is what they are really saying about their product. Like a statement in court that the judge tells the jury to forget they they heard, people have heard Scent-Loc make the statements and they will always remember that. This will make no difference what so ever in my opinion in the sales of the product. I never fell for the product to start with.

0 Good Comment? | | Report
from WA Mtnhunter wrote 1 year 29 weeks ago

I think whitetail hunters and bass fishermen will buy most anything that promises success, real or imagined!

0 Good Comment? | | Report
from WA Mtnhunter wrote 1 year 29 weeks ago

I think whitetail hunters and bass fishermen will buy most anything that promises success, real or imagined!

0 Good Comment? | | Report
from Pa deer hunter wrote 1 year 29 weeks ago

Nothing will eliminate all human odor. However I still believe (judging from my own experiences) that depending on how you treat it scent-lok clothing does work.

0 Good Comment? | | Report
from Dr. Ralph wrote 1 year 29 weeks ago

I read an interview with a guy who owns a tree stand company and he said he couldn't count all the times he's had to put out a cigarette to shoot a deer...... says you want to be 30 feet up.

0 Good Comment? | | Report
from wvhunter wrote 1 year 29 weeks ago

Here is a link with info on the lawsuit http://trmichels.com/ActivatedCarbonScienceIntro.htm

0 Good Comment? | | Report
from MReeder wrote 1 year 28 weeks ago

First, just to get it out of the way, false advertising isn't right and it's bad business besides. But whatever happened to "caveat emptor?" Or for that matter, "a fool and his money are soon parted?" I figured out a long, long time ago, before anyone was marketing space age no-scent suits, that there's nothing you can do to keep a deer from smelling you but stay downwind. My wife asked me recently if cover scents work, and I told her that you could bathe in skunk musk and if you stood upwind of a deer he would snap his head up, and think to himself (if deer could think), "By golly, I think I smell a skunk near where that human is reeking."
If buying charcoal-lined clothing makes someone more confident then it might actually do them some good, but if anyone ever thought they could fool a deer's nose by anything short of sawing his nose off, then they probably deserved to be fleeced. Is it really necessary to involve a battery of lawyers mucking things up and driving up the cost of everything we buy because somebody was so gullible as to think this junk would work? Just laugh it off, chalk it up to experience and move on.

0 Good Comment? | | Report
from elncalls wrote 1 year 27 weeks ago

I bought a pair of official scentlok camo pants and coat back in 1999. I deer hunted stands that I have been in many years before that without much past success. The first 3 scentlok years I saw more deer and shot multiple bucks from those stands. My scentlok helped me get in and stay undeteced more than if I was not wearing it. After the first 3 years the effectiveness seems to have wore off, but I am happy for those 3 years. Have not been able to afford anymore scentlok since.

+1 Good Comment? | | Report
from Cooper wrote 1 year 27 weeks ago

The anti-hunting groups are loving this -- hunters fighting supporters of hunting. I believe the biggest false claim that will surface from all of this is Betul's statement that none of the hunters that brought this suit have anything to gain.

0 Good Comment? | | Report

Post a Comment

from rootju wrote 1 year 29 weeks ago

Ok guys... here it is... Th injunction talks about anything that says "all" or "eliminating", refering to human odor. It also refers to the claim that drying the clothing can return it to new condition... All that will come of this is new phrasing... If you were naive enough to believe that anything could eliminate all of human scent, you probably shouldn't be considering anyhting with technology in it. However carbon technology does trap scent, or filter it. Now with that being said it will not stop all of the scent but some/most of it. Also as far a regenerating your product, the dryer does reactivate it but doesnt get the previous scent out; that is what washing is for... in my opinion this lawsuit is a complete joke, and people need to get a life... As I see it this is how scent-lok and all other carbon suits work. Without any kind of carbon clothing on, say a deer smells you from 10 yards away. He is going to know you are 10 yards away from the amout of scent he is picking up. However with a carbon suit on the same deer smells you at 10 yards away, he is going to pick up such small traces of scent he will think you are 100+yards away... As of now I will continue to use my scent-blocker and scent-lok products...

+2 Good Comment? | | Report
from bshagopian wrote 1 year 29 weeks ago

How ever did our forefathers kill game with out scent-lok! It must of been next to impossible. I think my grand-pappy once said they actually watched and paid attention to what the animal did, and I think it was called "Hunting"?
Come on guys, hunters did just fine before scent-lok and they will be just fine after it. To think that someone actually thought that scent-lok would cover ALL their body odor, despite them humping into the woods with all their gear, sweating it up as they walk to the stand, or god forbid decide to stalk the game while their upwind of it is a moron and probably thinks sighting their rifle in once a year the week before deer season is "good enough".

+2 Good Comment? | | Report
from Walt Smith wrote 1 year 29 weeks ago

My odor eliminating technology is easy, its called a shower. Never bought into the junk and never will!

+1 Good Comment? | | Report
from elncalls wrote 1 year 27 weeks ago

I bought a pair of official scentlok camo pants and coat back in 1999. I deer hunted stands that I have been in many years before that without much past success. The first 3 scentlok years I saw more deer and shot multiple bucks from those stands. My scentlok helped me get in and stay undeteced more than if I was not wearing it. After the first 3 years the effectiveness seems to have wore off, but I am happy for those 3 years. Have not been able to afford anymore scentlok since.

+1 Good Comment? | | Report
from jjas wrote 1 year 29 weeks ago

Scentlok is so firmly entrenched in the market will I wonder if people will even pay attention to the "change" on the tags?

I doubt it and besides, those who believe in carbon technology will continue to buy/use it and those who never did, will continue to point fingers and say "I told you so".

0 Good Comment? | | Report
from jjas wrote 1 year 29 weeks ago

Let me try this again...

Scentlok is so firmly entrenched in the market I wonder if people will even pay attention to the "change" on the tags?

I doubt it and besides, those who believe in carbon technology will continue to buy/use it and those who never did, will continue to point fingers and say "I told you so!".

0 Good Comment? | | Report
from VAHunter540 wrote 1 year 29 weeks ago

Ive been outta the loop for a little while, I knew about the lawsuit but not of the findings.... Does scentlok do anything for sent control in the woods? Did I waste my money?

0 Good Comment? | | Report
from Dr. Ralph wrote 1 year 29 weeks ago

I used to wear the army surplus stuff that had charcoal? or something in it that supposedly protected you from chemicals but my namvet buddy told me it was the same as scentlock. I never noticed any difference, but I spray all my clothes even socks and underwear and equipment down with Wildlife Resources Scentkiller the night before and then set everything outside before a hunt. Plus I get way up in a tree and I really don't have any problems with scent. Whatever you do, don't stop at a gas station on your way to the hunt.

0 Good Comment? | | Report
from MPN wrote 1 year 29 weeks ago

For the price it better be "odor-eliminating technology"

0 Good Comment? | | Report
from FirstBubba wrote 1 year 29 weeks ago

DADDY! If you buy me this No-Stink'em clothing, the deer can't smell me!

Listen to me a minute son/daughter. People will tell you anything to get you purchase their product. Somebody once said, "You can believe some of the people all the time, all the people some of the time, but you can't believe ALL the people ALL the time!"

I'm sorry, I'm just to "cheap" to pay that kind of money for clothing I'm going to get filthy and hopefully bloody when an inexpensive bottle of "Scent-A-***" seems to work just fine for me and I can no longer climb trees!

Bubba

0 Good Comment? | | Report
from countitandone wrote 1 year 29 weeks ago

SB, I've been waiting for the other foot to drop. Exofficio, a high end textile company, claims to have sportsmen's interest at heart. Or is it their wallets?

Their iconic "Buzz Off" clothing line is touting outdoor wear with insect repellent qualitites. Sure, I fell for it. Nylon, quick dry fishing shirts, pants, shorts, hats...you name it, they got it.

But what is it they "got?" The tags claim the repellent will not leave the fabric, even with frequent wash/dry.

As I said, this stuff is expensive. I can get it for pennies on the dollar from Sierra Trading Outpost, Cody, WY.

What do you know of this brand, Exofficio? Buzz Off is their registered trademark. Anybody out there heard about the legitimacy of their claims? Scott, how 'bout you?

0 Good Comment? | | Report
from Deepwoods wrote 1 year 29 weeks ago

Just on the chance this causes Scentlok to be left with a lot of unsold clothing all is not lost, they could use the extra material to make diapers!

0 Good Comment? | | Report
from Sarge01 wrote 1 year 29 weeks ago

I have always been told to stay away from the words
"always, never, all, positivity , absoluty " That is what they are really saying about their product. Like a statement in court that the judge tells the jury to forget they they heard, people have heard Scent-Loc make the statements and they will always remember that. This will make no difference what so ever in my opinion in the sales of the product. I never fell for the product to start with.

0 Good Comment? | | Report
from WA Mtnhunter wrote 1 year 29 weeks ago

I think whitetail hunters and bass fishermen will buy most anything that promises success, real or imagined!

0 Good Comment? | | Report
from WA Mtnhunter wrote 1 year 29 weeks ago

I think whitetail hunters and bass fishermen will buy most anything that promises success, real or imagined!

0 Good Comment? | | Report
from Pa deer hunter wrote 1 year 29 weeks ago

Nothing will eliminate all human odor. However I still believe (judging from my own experiences) that depending on how you treat it scent-lok clothing does work.

0 Good Comment? | | Report
from Dr. Ralph wrote 1 year 29 weeks ago

I read an interview with a guy who owns a tree stand company and he said he couldn't count all the times he's had to put out a cigarette to shoot a deer...... says you want to be 30 feet up.

0 Good Comment? | | Report
from wvhunter wrote 1 year 29 weeks ago

Here is a link with info on the lawsuit http://trmichels.com/ActivatedCarbonScienceIntro.htm

0 Good Comment? | | Report
from MReeder wrote 1 year 28 weeks ago

First, just to get it out of the way, false advertising isn't right and it's bad business besides. But whatever happened to "caveat emptor?" Or for that matter, "a fool and his money are soon parted?" I figured out a long, long time ago, before anyone was marketing space age no-scent suits, that there's nothing you can do to keep a deer from smelling you but stay downwind. My wife asked me recently if cover scents work, and I told her that you could bathe in skunk musk and if you stood upwind of a deer he would snap his head up, and think to himself (if deer could think), "By golly, I think I smell a skunk near where that human is reeking."
If buying charcoal-lined clothing makes someone more confident then it might actually do them some good, but if anyone ever thought they could fool a deer's nose by anything short of sawing his nose off, then they probably deserved to be fleeced. Is it really necessary to involve a battery of lawyers mucking things up and driving up the cost of everything we buy because somebody was so gullible as to think this junk would work? Just laugh it off, chalk it up to experience and move on.

0 Good Comment? | | Report
from Cooper wrote 1 year 27 weeks ago

The anti-hunting groups are loving this -- hunters fighting supporters of hunting. I believe the biggest false claim that will surface from all of this is Betul's statement that none of the hunters that brought this suit have anything to gain.

0 Good Comment? | | Report
from 1uglymutha wrote 1 year 29 weeks ago

p.t. barnum was right. there's one born every minute.

-1 Good Comment? | | Report

Post a Comment

bmxbiz-fs