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What's Next... Sponsoring Rivers and Runs?

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April 30, 2009

What's Next... Sponsoring Rivers and Runs?

By Kirk Deeter

So I'm watching the basketball playoffs the other day, and notice that the parquet floor isn't at Boston Garden anymore. Oh, the floor is there, it's just not Boston Garden.  It's "TD Banknorth Garden."  Wah? Might as well be "Mrs. Butterworth's Garden."  I mean, enough with this corporate arena/stadium sponsorship stuff already. 

I'll admit some corporate names work when they're tied to people and companies that make the sports franchises/cities what they are: Ford Field in Detroit, Coors Field in Denver, Turner Field in Atlanta... fine.  But other company stadium names fall flat.  Fed Ex Field in Washington. Lame.  Invesco Field at Mile High.  An insult.  The Wachovia Center in Philly... c'mon... it kind of worked years ago when it was the First Union Center, and everyone lovingly called it the "FU" center.  That was somehow endearing and appropriate for Philly sports fans. 

I started to think more on the topic, however, and I had an epiphany.  Maybe the fly fishing world could increase profit and exposure if we somehow did the same thing.  Sell sponsorships to re-name major rivers!  The Purina Dog Chow Roaring Fork River... The Exxon/Mobil Green River (there might be some interesting ironies like this)... The Home Depot Chattahoochie...

Think about it.  We could even sell sposorships for specific runs on rivers:  The Field & Stream Family Hole... The Ice Box, brought to you by (who else?) General Electric... The Cialis Wall of Death...

Then again, that might get a little cumbersome for us outdoor writers.  "Bob the guide was explaining mysis shrimp techniques in the Toilet Bowl Run, brought to us by Lysol, on the ConAgra Wesson Oil Frying Pan River... or... Joe Cermele brings us a fishing adventure from the godaddy.com Delaware River."  Okay, maybe not.

But I'm still interested in any thoughts on other matches of rivers, runs, and company sponsors.

Deeter

 

Comments (26)

Top Rated
All Comments
from scooby wrote 4 years 50 weeks ago

The Preparation H Firehole River?

+3 Good Comment? | | Report
from Koldkut wrote 4 years 50 weeks ago

The Kingsford Charcaol Company 3 mile run of the Delaware River.

+1 Good Comment? | | Report
from kirkdeeter wrote 4 years 50 weeks ago

We should have done a contest on this...

+1 Good Comment? | | Report
from FlyDave wrote 4 years 50 weeks ago

The Ambien Dream Stream

+1 Good Comment? | | Report
from Koldkut wrote 4 years 50 weeks ago

Well, why don'tcha?

+1 Good Comment? | | Report
from Koldkut wrote 4 years 50 weeks ago

Pfizer Viagra's Lake Antero

+1 Good Comment? | | Report
from Joe_Cermele wrote 4 years 50 weeks ago

The Gillette Venus Bushkill....sorry

+7 Good Comment? | | Report
from Del Gue wrote 4 years 50 weeks ago

The Budweiser Beer Kill Creek

+1 Good Comment? | | Report
from Ramcatt wrote 4 years 50 weeks ago

The engergizer FlyTalk photo contest...

it keeps going and going and going

+1 Good Comment? | | Report
from jcarlin wrote 4 years 50 weeks ago

I actually had a discussion about this a few years ago with an employee from the PGC who was talking about budget cuts affecting maintenance at game lands and parks. I asked if they ever approached anyone like the worlds largest outfitter about sponsoring the game lands and posting the "Proceeds from x help to maintain this resource". His response was along the lines that there had been talk of that, but the concern was once that happens, refusing sponsors would be tricky. He's got a point. When it's starts out as Jimbo's Guns, then turns into Sally's Salon, that'll be odd, but ok. When you show up on it's a local citizens group or an antihunting group you quickly get interest other than hunting gaining control of management. Our game lands are open to other uses, but during season it's "Hunters wear orange and so should you." for other forms of recreations. The parks are understandably managed much differently. I think it's a real concern that hunter's and fishermen's money and therefore concerns are what help and manage our resources.

+1 Good Comment? | | Report
from jcarlin wrote 4 years 50 weeks ago

Cermele is an evil genius.

+1 Good Comment? | | Report
from hunt_fish_sleep wrote 4 years 50 weeks ago

The Vagisil Feminine Odor Prevention Trout River.

+1 Good Comment? | | Report
from kirkdeeter wrote 4 years 50 weeks ago

Well, seeing as Cermele's the cop who'd come down on me if this got outta hand, I'd say it's game on. Still laughing aloud Joe.

+1 Good Comment? | | Report
from jlfreeborn wrote 4 years 50 weeks ago

The Waste Managemnent Susquehanna...

+1 Good Comment? | | Report
from jlfreeborn wrote 4 years 50 weeks ago

The Beano Roaring Gap pro-am

+1 Good Comment? | | Report
from jcarlin wrote 4 years 50 weeks ago

Hop in the car kids, we're camping by the MiraLax Muddy River.

+1 Good Comment? | | Report
from Koldkut wrote 4 years 50 weeks ago

BET White River.

+2 Good Comment? | | Report
from jlfreeborn wrote 4 years 50 weeks ago

the Obama Administration New River

+1 Good Comment? | | Report
from buckhunter wrote 4 years 50 weeks ago

The river closest to me is called the Licking River. A name made for a contest like this but so unbelieveable it would not be funny.

+1 Good Comment? | | Report
from ranger2 wrote 4 years 50 weeks ago

buckhunter, do you also live near Beaver Fork Crick that flows outa Lickety-split Lagoon?

+1 Good Comment? | | Report
from FloridaHunter1226 wrote 4 years 50 weeks ago

Haha, good point. People will sell anything these days to the highest bidder, as long as the price is high enough. I once saw one kid who had a tattoe that he was paid to get by some company.... he sold a piece of his body to be a walking advertisement for a company! What is the world coming to now-a-days.

+2 Good Comment? | | Report
from buckhunter wrote 4 years 50 weeks ago

Nope. I live in Licking County near the banks of the Licking River. There's so much licking this and licking that in my area that I think Rosie O'Donnell should do her show out here.

By the way, I'm not complaining.

Google it if you don't believe me.

+2 Good Comment? | | Report
from fflutterffly wrote 4 years 50 weeks ago

$$$$$$$$$$$$$$$$$$$$$$$$$$$$$. In the future, in another time, the DFG might just have Hoyt, Orvis or even Power Bait on the back, sleeves and hats. Hold on to your horses it's going to be a bumpy ride.

+1 Good Comment? | | Report
from jlfreeborn wrote 4 years 50 weeks ago

Nice, buckhunter!!! LOL

+1 Good Comment? | | Report
from ranger2 wrote 4 years 50 weeks ago

Maybe you could give Rosie a call and at least ask if she wants to do a special out there... "Big Lickin' Chicks on the Loose"

Na, maybe not...

+1 Good Comment? | | Report
from jamesti wrote 4 years 50 weeks ago

holy crap we all need help! this one was too funny!

+1 Good Comment? | | Report

Post a Comment

from Joe_Cermele wrote 4 years 50 weeks ago

The Gillette Venus Bushkill....sorry

+7 Good Comment? | | Report
from scooby wrote 4 years 50 weeks ago

The Preparation H Firehole River?

+3 Good Comment? | | Report
from Koldkut wrote 4 years 50 weeks ago

BET White River.

+2 Good Comment? | | Report
from FloridaHunter1226 wrote 4 years 50 weeks ago

Haha, good point. People will sell anything these days to the highest bidder, as long as the price is high enough. I once saw one kid who had a tattoe that he was paid to get by some company.... he sold a piece of his body to be a walking advertisement for a company! What is the world coming to now-a-days.

+2 Good Comment? | | Report
from buckhunter wrote 4 years 50 weeks ago

Nope. I live in Licking County near the banks of the Licking River. There's so much licking this and licking that in my area that I think Rosie O'Donnell should do her show out here.

By the way, I'm not complaining.

Google it if you don't believe me.

+2 Good Comment? | | Report
from Koldkut wrote 4 years 50 weeks ago

The Kingsford Charcaol Company 3 mile run of the Delaware River.

+1 Good Comment? | | Report
from kirkdeeter wrote 4 years 50 weeks ago

We should have done a contest on this...

+1 Good Comment? | | Report
from FlyDave wrote 4 years 50 weeks ago

The Ambien Dream Stream

+1 Good Comment? | | Report
from Koldkut wrote 4 years 50 weeks ago

Well, why don'tcha?

+1 Good Comment? | | Report
from Koldkut wrote 4 years 50 weeks ago

Pfizer Viagra's Lake Antero

+1 Good Comment? | | Report
from Del Gue wrote 4 years 50 weeks ago

The Budweiser Beer Kill Creek

+1 Good Comment? | | Report
from Ramcatt wrote 4 years 50 weeks ago

The engergizer FlyTalk photo contest...

it keeps going and going and going

+1 Good Comment? | | Report
from jcarlin wrote 4 years 50 weeks ago

I actually had a discussion about this a few years ago with an employee from the PGC who was talking about budget cuts affecting maintenance at game lands and parks. I asked if they ever approached anyone like the worlds largest outfitter about sponsoring the game lands and posting the "Proceeds from x help to maintain this resource". His response was along the lines that there had been talk of that, but the concern was once that happens, refusing sponsors would be tricky. He's got a point. When it's starts out as Jimbo's Guns, then turns into Sally's Salon, that'll be odd, but ok. When you show up on it's a local citizens group or an antihunting group you quickly get interest other than hunting gaining control of management. Our game lands are open to other uses, but during season it's "Hunters wear orange and so should you." for other forms of recreations. The parks are understandably managed much differently. I think it's a real concern that hunter's and fishermen's money and therefore concerns are what help and manage our resources.

+1 Good Comment? | | Report
from jcarlin wrote 4 years 50 weeks ago

Cermele is an evil genius.

+1 Good Comment? | | Report
from hunt_fish_sleep wrote 4 years 50 weeks ago

The Vagisil Feminine Odor Prevention Trout River.

+1 Good Comment? | | Report
from kirkdeeter wrote 4 years 50 weeks ago

Well, seeing as Cermele's the cop who'd come down on me if this got outta hand, I'd say it's game on. Still laughing aloud Joe.

+1 Good Comment? | | Report
from jlfreeborn wrote 4 years 50 weeks ago

The Waste Managemnent Susquehanna...

+1 Good Comment? | | Report
from jlfreeborn wrote 4 years 50 weeks ago

The Beano Roaring Gap pro-am

+1 Good Comment? | | Report
from jcarlin wrote 4 years 50 weeks ago

Hop in the car kids, we're camping by the MiraLax Muddy River.

+1 Good Comment? | | Report
from jlfreeborn wrote 4 years 50 weeks ago

the Obama Administration New River

+1 Good Comment? | | Report
from buckhunter wrote 4 years 50 weeks ago

The river closest to me is called the Licking River. A name made for a contest like this but so unbelieveable it would not be funny.

+1 Good Comment? | | Report
from ranger2 wrote 4 years 50 weeks ago

buckhunter, do you also live near Beaver Fork Crick that flows outa Lickety-split Lagoon?

+1 Good Comment? | | Report
from fflutterffly wrote 4 years 50 weeks ago

$$$$$$$$$$$$$$$$$$$$$$$$$$$$$. In the future, in another time, the DFG might just have Hoyt, Orvis or even Power Bait on the back, sleeves and hats. Hold on to your horses it's going to be a bumpy ride.

+1 Good Comment? | | Report
from jlfreeborn wrote 4 years 50 weeks ago

Nice, buckhunter!!! LOL

+1 Good Comment? | | Report
from ranger2 wrote 4 years 50 weeks ago

Maybe you could give Rosie a call and at least ask if she wants to do a special out there... "Big Lickin' Chicks on the Loose"

Na, maybe not...

+1 Good Comment? | | Report
from jamesti wrote 4 years 50 weeks ago

holy crap we all need help! this one was too funny!

+1 Good Comment? | | Report

Post a Comment