


April 30, 2009
What's Next... Sponsoring Rivers and Runs?
By Kirk Deeter
So I'm watching the basketball playoffs the other day, and notice that the parquet floor isn't at Boston Garden anymore. Oh, the floor is there, it's just not Boston Garden. It's "TD Banknorth Garden." Wah? Might as well be "Mrs. Butterworth's Garden." I mean, enough with this corporate arena/stadium sponsorship stuff already.
I'll admit some corporate names work when they're tied to people and companies that make the sports franchises/cities what they are: Ford Field in Detroit, Coors Field in Denver, Turner Field in Atlanta... fine. But other company stadium names fall flat. Fed Ex Field in Washington. Lame. Invesco Field at Mile High. An insult. The Wachovia Center in Philly... c'mon... it kind of worked years ago when it was the First Union Center, and everyone lovingly called it the "FU" center. That was somehow endearing and appropriate for Philly sports fans.
I started to think more on the topic, however, and I had an epiphany. Maybe the fly fishing world could increase profit and exposure if we somehow did the same thing. Sell sponsorships to re-name major rivers! The Purina Dog Chow Roaring Fork River... The Exxon/Mobil Green River (there might be some interesting ironies like this)... The Home Depot Chattahoochie...
Think about it. We could even sell sposorships for specific runs on rivers: The Field & Stream Family Hole... The Ice Box, brought to you by (who else?) General Electric... The Cialis Wall of Death...
Then again, that might get a little cumbersome for us outdoor writers. "Bob the guide was explaining mysis shrimp techniques in the Toilet Bowl Run, brought to us by Lysol, on the ConAgra Wesson Oil Frying Pan River... or... Joe Cermele brings us a fishing adventure from the godaddy.com Delaware River." Okay, maybe not.
But I'm still interested in any thoughts on other matches of rivers, runs, and company sponsors.
Deeter
Comments (26)
The Preparation H Firehole River?
The Kingsford Charcaol Company 3 mile run of the Delaware River.
We should have done a contest on this...
The Ambien Dream Stream
Well, why don'tcha?
Pfizer Viagra's Lake Antero
The Gillette Venus Bushkill....sorry
The Budweiser Beer Kill Creek
The engergizer FlyTalk photo contest...
it keeps going and going and going
I actually had a discussion about this a few years ago with an employee from the PGC who was talking about budget cuts affecting maintenance at game lands and parks. I asked if they ever approached anyone like the worlds largest outfitter about sponsoring the game lands and posting the "Proceeds from x help to maintain this resource". His response was along the lines that there had been talk of that, but the concern was once that happens, refusing sponsors would be tricky. He's got a point. When it's starts out as Jimbo's Guns, then turns into Sally's Salon, that'll be odd, but ok. When you show up on it's a local citizens group or an antihunting group you quickly get interest other than hunting gaining control of management. Our game lands are open to other uses, but during season it's "Hunters wear orange and so should you." for other forms of recreations. The parks are understandably managed much differently. I think it's a real concern that hunter's and fishermen's money and therefore concerns are what help and manage our resources.
Cermele is an evil genius.
The Vagisil Feminine Odor Prevention Trout River.
Well, seeing as Cermele's the cop who'd come down on me if this got outta hand, I'd say it's game on. Still laughing aloud Joe.
The Waste Managemnent Susquehanna...
The Beano Roaring Gap pro-am
Hop in the car kids, we're camping by the MiraLax Muddy River.
BET White River.
the Obama Administration New River
The river closest to me is called the Licking River. A name made for a contest like this but so unbelieveable it would not be funny.
buckhunter, do you also live near Beaver Fork Crick that flows outa Lickety-split Lagoon?
Haha, good point. People will sell anything these days to the highest bidder, as long as the price is high enough. I once saw one kid who had a tattoe that he was paid to get by some company.... he sold a piece of his body to be a walking advertisement for a company! What is the world coming to now-a-days.
Nope. I live in Licking County near the banks of the Licking River. There's so much licking this and licking that in my area that I think Rosie O'Donnell should do her show out here.
By the way, I'm not complaining.
Google it if you don't believe me.
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$. In the future, in another time, the DFG might just have Hoyt, Orvis or even Power Bait on the back, sleeves and hats. Hold on to your horses it's going to be a bumpy ride.
Nice, buckhunter!!! LOL
Maybe you could give Rosie a call and at least ask if she wants to do a special out there... "Big Lickin' Chicks on the Loose"
Na, maybe not...
holy crap we all need help! this one was too funny!
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The Gillette Venus Bushkill....sorry
The Preparation H Firehole River?
BET White River.
Haha, good point. People will sell anything these days to the highest bidder, as long as the price is high enough. I once saw one kid who had a tattoe that he was paid to get by some company.... he sold a piece of his body to be a walking advertisement for a company! What is the world coming to now-a-days.
Nope. I live in Licking County near the banks of the Licking River. There's so much licking this and licking that in my area that I think Rosie O'Donnell should do her show out here.
By the way, I'm not complaining.
Google it if you don't believe me.
The Kingsford Charcaol Company 3 mile run of the Delaware River.
We should have done a contest on this...
The Ambien Dream Stream
Well, why don'tcha?
Pfizer Viagra's Lake Antero
The Budweiser Beer Kill Creek
The engergizer FlyTalk photo contest...
it keeps going and going and going
I actually had a discussion about this a few years ago with an employee from the PGC who was talking about budget cuts affecting maintenance at game lands and parks. I asked if they ever approached anyone like the worlds largest outfitter about sponsoring the game lands and posting the "Proceeds from x help to maintain this resource". His response was along the lines that there had been talk of that, but the concern was once that happens, refusing sponsors would be tricky. He's got a point. When it's starts out as Jimbo's Guns, then turns into Sally's Salon, that'll be odd, but ok. When you show up on it's a local citizens group or an antihunting group you quickly get interest other than hunting gaining control of management. Our game lands are open to other uses, but during season it's "Hunters wear orange and so should you." for other forms of recreations. The parks are understandably managed much differently. I think it's a real concern that hunter's and fishermen's money and therefore concerns are what help and manage our resources.
Cermele is an evil genius.
The Vagisil Feminine Odor Prevention Trout River.
Well, seeing as Cermele's the cop who'd come down on me if this got outta hand, I'd say it's game on. Still laughing aloud Joe.
The Waste Managemnent Susquehanna...
The Beano Roaring Gap pro-am
Hop in the car kids, we're camping by the MiraLax Muddy River.
the Obama Administration New River
The river closest to me is called the Licking River. A name made for a contest like this but so unbelieveable it would not be funny.
buckhunter, do you also live near Beaver Fork Crick that flows outa Lickety-split Lagoon?
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$. In the future, in another time, the DFG might just have Hoyt, Orvis or even Power Bait on the back, sleeves and hats. Hold on to your horses it's going to be a bumpy ride.
Nice, buckhunter!!! LOL
Maybe you could give Rosie a call and at least ask if she wants to do a special out there... "Big Lickin' Chicks on the Loose"
Na, maybe not...
holy crap we all need help! this one was too funny!
Post a Comment