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Cermele: The Lure that "Forces" Fish to Eat

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January 12, 2010

Cermele: The Lure that "Forces" Fish to Eat

Whether or not you use products like Berkley's Gulp! or get excited over the color-changing baits in Yo-Zuri's Sashimi Series, it's hard to deny that recent technology has produced some amazing things in the lure world. But if you're a fan of the Terminator films like I am, you might be inclined to wonder if we'll ever reach a point where lures become too "smart." Imagine a lure that homes in on a fish's mouth like a heat-seeking missile and hooks itself in place. Hey, it could happen, and according to this news story on Physorg.com, science has already created a lure that "forces" fish to bite.

In a nutshell, scientist John Caprio from Louisiana State University "discovered the specific natural stimuli that activate taste sensors, resulting in nerve reflexes that cause the fish to ingest food or an appropriate fishing lure." This means, according to Caprio, certain natural triggers force a fish to strike whether it wants or not. As I understand it, it's completely involuntary.

All of this research and technology worked its way into BioPulse Lures (shown above) through a partnership between LSU and Mystic Tackleworks. Each "BioPulse System" ($34) includes  a can of "neuorological feeding stimulant" and "anti-microbial cleaning solution."  Mystic's website provides a long list of exactly what a BioPulse lure does. You can read it here, but a few of the more intriguing features include mechanical scent dispersal, "Polymeric Feeding Stimulant Foam,"  internal circuitry developed at M.I.T., and (getting back to the Terminator) a "self-aware" ambient light sensing system that automatically activates the internal LEDs based on water clarity.

If you read any of the material linked in this post and get a mild headache, don't worry, I did, too. First, as these lures are brand-new, there's not much angler testimony out there just yet. But lets assume the BioPulse lures do exactly what they say and truly force fish to hit, removing the need to coax a strike. Would you want one? I wouldn't. The day fishing is that easy is the day I quit. Of course, I'm interested to hear your thoughts -- JC

Comments (24)

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from buckhunter wrote 2 years 4 weeks ago

I hope it doesn't bring down the price of tuna, seeing how everyones gonna be catching them.

+1 Good Comment? | | Report
from gdmtnbkr wrote 2 years 4 weeks ago

This reminds me of the battery powered vibrating razor painted differently! Hey for 34 bucks does it come with hooks?! I'll take my good old fashion rapala any day to sit on the water and maybe even have a beer or two!

+2 Good Comment? | | Report
from vtbasser wrote 2 years 4 weeks ago

I suppose I might buy one just to see if they work. But, if they do actually “make the fish bite” then ii expect most tournaments would ban them. If that were the case then I wouldn’t bother fishing with them and I don’t think they would become very popular.
So no worries here!

+1 Good Comment? | | Report
from Beekeeper wrote 2 years 4 weeks ago

Ok... Let's put a prop on it have it bring the fish back to boat... Wait, I think the Japanese and Chinese have already done that by fishing with a Cormorant!

+1 Good Comment? | | Report
from Bryan01 wrote 2 years 4 weeks ago

I can't deny that there is alot of technology in that lure, in fact, I would say too much.

But it is also undeniable that there is whole lotta techno-babble BS in the hype.
For example:
"neuro-excitatory" based feeding stimulants - are they talking about salt-impregnated lures that stimulate a fishes biting instincts and which have been around for years?

"self-aware" ambient light sensing system - are they talking about adding a light-sensor to the lure so that the LED lights are brighter in darker water?

I particularly like that last one - I think my pen is now "self-aware" after I slammed it on the desk and it broke demonstrating that it doesn't like to be mistreated.

+2 Good Comment? | | Report
from wgalliso wrote 2 years 4 weeks ago

I don't think I will buying a lure that costs as much as my ugly sticks. If your that into tricking a fish, why would you not just use live bait? I am pretty sure that its a lot cheaper. Or maybe we should start selling live bait for 35 bucks a pop.

+2 Good Comment? | | Report
from rjw wrote 2 years 4 weeks ago

Great marketing angle, of course they will work especially if you pay $34, you would not tell your buddies that they don't and look like a fool for spending that much on a lure, now throw a Japanese name on them and they will sell like hotcakes. Only time will tell,so Joe if by chance one of these electronic force feeding lures come across your desk give us the honest lowdown.

+1 Good Comment? | | Report
from MLH wrote 2 years 4 weeks ago

There is this one huge bass that ignores everything I throw in front of her. Drives me nuts. Hmmm, is catching her worth $34, guaranteed? Darn, the guarantee would take the fun out of it. If I were fishing purely to put food on the table, though ....

+1 Good Comment? | | Report
from Wags wrote 2 years 4 weeks ago

As someone who vaguely resembles a scientific type, I can't help but ask......What exactly do I need an "anti-microbial cleaning solution" for. Is this a lure or a petri dish? Could it give me swine flu, or some other sinister virus? I think I'll stick to my spinnerbaits, jitterbugs, rapalas and flies, thank you very much. (Coming from a guy who got suckered into: Dancin' Eel, Banjo Minnow, that gliding jig, among many others. Although I can say I caught fish on them all.)

+1 Good Comment? | | Report
from huskerguy wrote 2 years 4 weeks ago

I'll have to pass on this one. Where is the fun and challenge of enticing a fish to bite. Maybe for the lazy fisherman that doesnt want to have and adventure and work for the fish

+2 Good Comment? | | Report
from chadlove wrote 2 years 4 weeks ago

Wags, don't dis the Dancin' lures...

OK, so I never caught anything on the Dancin' Eel, but one of the biggest wintertime bass I've ever caught bit on a Dancin' Craw. It was, literally, the only fish I ever caught on that lure. I'm pretty sure that bass had cataracts.

At any rate, the Biopulse reminds me of a lure advertised in Bassmasters magazine (and maybe F&S, but I distinctly remember it in Bassmasters) back in the early 80s. It was a remote control, sonic vibration topwater thingamajig made by a company called the 21st Century Lure Company or Tackle company or something like that.

It was hella-expensive, but man I wanted one bad. The remote control sonic vibration oprated at a wavelength that was deadly irresistable to hawg bass. Or so the ad told me.

So color me cynical. May be in a different key, but I'm pretty sure I've heard this song before...

And if it does work, I'm only using it on tuna. I don't have much luck with those things.

+1 Good Comment? | | Report
from John L wrote 2 years 4 weeks ago

If you can teach it to unhook itself from the low hanging branch or underwater obstacle most of my lures seem to be attracted to, I guess it'd be worth the $34. Or possibly unwind a backlash.

+1 Good Comment? | | Report
from Fischerman69 wrote 2 years 4 weeks ago

I dont think it would catch on as a lure and most decent fisherman wouldnt use it because it takes all the skill and practice and point away from fishing. When i go fishing i go to catch fish but if i have to force them to eat at the lure then im not actually fishing am i. Its like saying you make money when you rob someone, you dont do it honestly you force some person out of it. When you use that lure you cheat someone else out of what would be an amazing event in their life.By making the fish bite even if they don't want to there will be more trophies caught and it won't be for the reason that the person was using the right technique or in the right spot it will be because the fish saw it and had no choice. That takes all the sportsmanship and diligence away from fishing. That lure is cheating and thats all.

+1 Good Comment? | | Report
from Wags wrote 2 years 4 weeks ago

Chad,

I forgot about the Dancin' Craw!!! And yes, I do have one. I got it at the Indianapolis Boat, Sport, and Travel show some time in the mid 80's. I'm pretty sure I caught a farm pond bass or two on it, but when you get a hot new lure you tend to fish the bejebus out of it and in a farm pond, sooner or later something will hit it, if nothing else out of annoyance! It seems to me that size wise it was larger than any other crawdad I've ever seen in my life.

I'll get my e-mail address to you per your request over on Dave's blog.

0 Good Comment? | | Report
from Fisher Boy wrote 2 years 4 weeks ago

i think about some of these things, and it really isn't fishing when you have a lure that goes to the fish and makes it strike, which is like getting a live deer and tying it to a tree and shooting it. It just isn't like the good ol day where it was just a hook and some worms and skill and practice. i feel a little bit anti towards some of these new technology fishing lures that take away from the part of fishing which is waiting and sometimes going home empty but coming back with a plan.

+1 Good Comment? | | Report
from buckhunter wrote 2 years 4 weeks ago

Lures like these prey on guys who have a cell phone in one hand, a credit card in the other and had a little too much to drink. Does anybody want to buy one of my 12 boxes of Banjo Minnows?

+1 Good Comment? | | Report
from Kansaskid wrote 2 years 3 weeks ago

I think they have overwhelmed this with too much technology and over thought it, no matter how much research or experiments they do its not always going to be the same, animals never do what we expect. we use decoys and scents for deer and they just walk right by them. Yeah this might catch fish but so could just about anything else you throw in the water after enough casts in the right spot. Totally think it takes the sport and rawness of being in nature

+1 Good Comment? | | Report
from MLH wrote 2 years 3 weeks ago

Hmm, now that's an idea - a lure with a remote that disconnects the treble hooks, in case it gets snagged. But with my luck someone would find the remote when I have a huge fish on and ask, "What's this for?" while pushing the button.

+2 Good Comment? | | Report
from jamesti wrote 2 years 3 weeks ago

i'm the one that only catches the dumbest fish in the lake and when i keep casting after that, the other fish swim up to shore and look at me like, "what the hell is he trying to do"? i still wouldn't use something like that! i'd rather not catch anything. i don't believe half of that crap they say in the first place.

+2 Good Comment? | | Report
from Joe_Cermele wrote 2 years 3 weeks ago

MLH...Bravo on that last comment. Now THAT is some technology I'd like to see. Money saver, and the ultimate buster of chops! Yeah, I'd push the button now and again when someone had a fish on.

0 Good Comment? | | Report
from aragonnapoles wrote 2 years 3 weeks ago

I am an old style angler and just want fish not force the fish to engulf my lures or flies;maybe only
give to the fish a little bit to provocation...

0 Good Comment? | | Report
from phconk wrote 2 years 3 weeks ago

that still doesn't have anything to do with how we catch fish. good fisherman study and practice and have a lot of experiance. i bet any fisherman could grab a hook and a worm, and if worked correctly could outfish that thing. and if you lose that lure you would be out $35. lose the hook and worm maybe 5 cents.

+1 Good Comment? | | Report
from natureguy wrote 2 years 2 weeks ago

Wait -- someone somewhere is trying to invent a way to make the fish to jump out of the water and into you boat or waiting net with little effort or skill required! I can't speak for anyone else but a major reason I fish, besides a few for the pan, is because it's a challenge. When that has been removed or reduced to next to nothing then along with it will go my desire to fish.
What about you?

+1 Good Comment? | | Report
from Fishman69 wrote 1 year 50 weeks ago

The day its that easy is the day i stop fishing, its about the skill right??

0 Good Comment? | | Report

Post a Comment

from gdmtnbkr wrote 2 years 4 weeks ago

This reminds me of the battery powered vibrating razor painted differently! Hey for 34 bucks does it come with hooks?! I'll take my good old fashion rapala any day to sit on the water and maybe even have a beer or two!

+2 Good Comment? | | Report
from Bryan01 wrote 2 years 4 weeks ago

I can't deny that there is alot of technology in that lure, in fact, I would say too much.

But it is also undeniable that there is whole lotta techno-babble BS in the hype.
For example:
"neuro-excitatory" based feeding stimulants - are they talking about salt-impregnated lures that stimulate a fishes biting instincts and which have been around for years?

"self-aware" ambient light sensing system - are they talking about adding a light-sensor to the lure so that the LED lights are brighter in darker water?

I particularly like that last one - I think my pen is now "self-aware" after I slammed it on the desk and it broke demonstrating that it doesn't like to be mistreated.

+2 Good Comment? | | Report
from wgalliso wrote 2 years 4 weeks ago

I don't think I will buying a lure that costs as much as my ugly sticks. If your that into tricking a fish, why would you not just use live bait? I am pretty sure that its a lot cheaper. Or maybe we should start selling live bait for 35 bucks a pop.

+2 Good Comment? | | Report
from huskerguy wrote 2 years 4 weeks ago

I'll have to pass on this one. Where is the fun and challenge of enticing a fish to bite. Maybe for the lazy fisherman that doesnt want to have and adventure and work for the fish

+2 Good Comment? | | Report
from MLH wrote 2 years 3 weeks ago

Hmm, now that's an idea - a lure with a remote that disconnects the treble hooks, in case it gets snagged. But with my luck someone would find the remote when I have a huge fish on and ask, "What's this for?" while pushing the button.

+2 Good Comment? | | Report
from jamesti wrote 2 years 3 weeks ago

i'm the one that only catches the dumbest fish in the lake and when i keep casting after that, the other fish swim up to shore and look at me like, "what the hell is he trying to do"? i still wouldn't use something like that! i'd rather not catch anything. i don't believe half of that crap they say in the first place.

+2 Good Comment? | | Report
from buckhunter wrote 2 years 4 weeks ago

I hope it doesn't bring down the price of tuna, seeing how everyones gonna be catching them.

+1 Good Comment? | | Report
from vtbasser wrote 2 years 4 weeks ago

I suppose I might buy one just to see if they work. But, if they do actually “make the fish bite” then ii expect most tournaments would ban them. If that were the case then I wouldn’t bother fishing with them and I don’t think they would become very popular.
So no worries here!

+1 Good Comment? | | Report
from Beekeeper wrote 2 years 4 weeks ago

Ok... Let's put a prop on it have it bring the fish back to boat... Wait, I think the Japanese and Chinese have already done that by fishing with a Cormorant!

+1 Good Comment? | | Report
from rjw wrote 2 years 4 weeks ago

Great marketing angle, of course they will work especially if you pay $34, you would not tell your buddies that they don't and look like a fool for spending that much on a lure, now throw a Japanese name on them and they will sell like hotcakes. Only time will tell,so Joe if by chance one of these electronic force feeding lures come across your desk give us the honest lowdown.

+1 Good Comment? | | Report
from MLH wrote 2 years 4 weeks ago

There is this one huge bass that ignores everything I throw in front of her. Drives me nuts. Hmmm, is catching her worth $34, guaranteed? Darn, the guarantee would take the fun out of it. If I were fishing purely to put food on the table, though ....

+1 Good Comment? | | Report
from Wags wrote 2 years 4 weeks ago

As someone who vaguely resembles a scientific type, I can't help but ask......What exactly do I need an "anti-microbial cleaning solution" for. Is this a lure or a petri dish? Could it give me swine flu, or some other sinister virus? I think I'll stick to my spinnerbaits, jitterbugs, rapalas and flies, thank you very much. (Coming from a guy who got suckered into: Dancin' Eel, Banjo Minnow, that gliding jig, among many others. Although I can say I caught fish on them all.)

+1 Good Comment? | | Report
from chadlove wrote 2 years 4 weeks ago

Wags, don't dis the Dancin' lures...

OK, so I never caught anything on the Dancin' Eel, but one of the biggest wintertime bass I've ever caught bit on a Dancin' Craw. It was, literally, the only fish I ever caught on that lure. I'm pretty sure that bass had cataracts.

At any rate, the Biopulse reminds me of a lure advertised in Bassmasters magazine (and maybe F&S, but I distinctly remember it in Bassmasters) back in the early 80s. It was a remote control, sonic vibration topwater thingamajig made by a company called the 21st Century Lure Company or Tackle company or something like that.

It was hella-expensive, but man I wanted one bad. The remote control sonic vibration oprated at a wavelength that was deadly irresistable to hawg bass. Or so the ad told me.

So color me cynical. May be in a different key, but I'm pretty sure I've heard this song before...

And if it does work, I'm only using it on tuna. I don't have much luck with those things.

+1 Good Comment? | | Report
from John L wrote 2 years 4 weeks ago

If you can teach it to unhook itself from the low hanging branch or underwater obstacle most of my lures seem to be attracted to, I guess it'd be worth the $34. Or possibly unwind a backlash.

+1 Good Comment? | | Report
from Fischerman69 wrote 2 years 4 weeks ago

I dont think it would catch on as a lure and most decent fisherman wouldnt use it because it takes all the skill and practice and point away from fishing. When i go fishing i go to catch fish but if i have to force them to eat at the lure then im not actually fishing am i. Its like saying you make money when you rob someone, you dont do it honestly you force some person out of it. When you use that lure you cheat someone else out of what would be an amazing event in their life.By making the fish bite even if they don't want to there will be more trophies caught and it won't be for the reason that the person was using the right technique or in the right spot it will be because the fish saw it and had no choice. That takes all the sportsmanship and diligence away from fishing. That lure is cheating and thats all.

+1 Good Comment? | | Report
from Fisher Boy wrote 2 years 4 weeks ago

i think about some of these things, and it really isn't fishing when you have a lure that goes to the fish and makes it strike, which is like getting a live deer and tying it to a tree and shooting it. It just isn't like the good ol day where it was just a hook and some worms and skill and practice. i feel a little bit anti towards some of these new technology fishing lures that take away from the part of fishing which is waiting and sometimes going home empty but coming back with a plan.

+1 Good Comment? | | Report
from buckhunter wrote 2 years 4 weeks ago

Lures like these prey on guys who have a cell phone in one hand, a credit card in the other and had a little too much to drink. Does anybody want to buy one of my 12 boxes of Banjo Minnows?

+1 Good Comment? | | Report
from Kansaskid wrote 2 years 3 weeks ago

I think they have overwhelmed this with too much technology and over thought it, no matter how much research or experiments they do its not always going to be the same, animals never do what we expect. we use decoys and scents for deer and they just walk right by them. Yeah this might catch fish but so could just about anything else you throw in the water after enough casts in the right spot. Totally think it takes the sport and rawness of being in nature

+1 Good Comment? | | Report
from phconk wrote 2 years 3 weeks ago

that still doesn't have anything to do with how we catch fish. good fisherman study and practice and have a lot of experiance. i bet any fisherman could grab a hook and a worm, and if worked correctly could outfish that thing. and if you lose that lure you would be out $35. lose the hook and worm maybe 5 cents.

+1 Good Comment? | | Report
from natureguy wrote 2 years 2 weeks ago

Wait -- someone somewhere is trying to invent a way to make the fish to jump out of the water and into you boat or waiting net with little effort or skill required! I can't speak for anyone else but a major reason I fish, besides a few for the pan, is because it's a challenge. When that has been removed or reduced to next to nothing then along with it will go my desire to fish.
What about you?

+1 Good Comment? | | Report
from Wags wrote 2 years 4 weeks ago

Chad,

I forgot about the Dancin' Craw!!! And yes, I do have one. I got it at the Indianapolis Boat, Sport, and Travel show some time in the mid 80's. I'm pretty sure I caught a farm pond bass or two on it, but when you get a hot new lure you tend to fish the bejebus out of it and in a farm pond, sooner or later something will hit it, if nothing else out of annoyance! It seems to me that size wise it was larger than any other crawdad I've ever seen in my life.

I'll get my e-mail address to you per your request over on Dave's blog.

0 Good Comment? | | Report
from Joe_Cermele wrote 2 years 3 weeks ago

MLH...Bravo on that last comment. Now THAT is some technology I'd like to see. Money saver, and the ultimate buster of chops! Yeah, I'd push the button now and again when someone had a fish on.

0 Good Comment? | | Report
from aragonnapoles wrote 2 years 3 weeks ago

I am an old style angler and just want fish not force the fish to engulf my lures or flies;maybe only
give to the fish a little bit to provocation...

0 Good Comment? | | Report
from Fishman69 wrote 1 year 50 weeks ago

The day its that easy is the day i stop fishing, its about the skill right??

0 Good Comment? | | Report

Post a Comment

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