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Merwin: Do You Own Some Best-Sellers?

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February 18, 2009

Merwin: Do You Own Some Best-Sellers?

By John Merwin

My old pal Rob Southwick has just released his annual compilation of best-selling fishing brands as determined by his Angler Survey.

Based on more than 20,000 survey responses during 2008, here are the brands and items that were the top sellers in their respective categories last year. Check the list to see if you were following the herd in 2008, or were you a more independent-minded consumer?

Price doesn't seem to have much bearing on best-seller status. Rapalas are premium-priced hardbaits, for example, while Ugly Stiks are low- priced rods. It seems fishermen are most willing to buy according to what works, as opposed to marketing hype or trends in fishing fashion. Check the list to see....

Top rod brand: Shakespeare Ugly Stik (14.3% of all purchases)
Top reel brand: Shimano (21.9% of all purchases)
Top rod and reel combo brand: Shakespeare (24.9% of all purchases)
Top fly rod brand: Sage (10.8% of all purchases)
Top fishing line brand: Berkley (Trilene, Fireline, Big Game, Vanish 
(35.8% of all purchases)
Top hardbait brand: Rapala (21.7% of all purchases)
Top softbait brand: Zoom (17.9% of all purchases)
Top spinnerbait brand: Strike King (22.4% of all purchases)
Top sinker brand: Bullet Weights (18.2% of all purchases)
Top fly line brand: Scientific Anglers (23.4% of all purchases)
Top fly brand: Orvis (9.8% of all purchases)
Top GPS or radio brand: Lowrance (40.9% of all purchases)
Top tackle box brand: Plano (44.9% of all purchases)
Top fishing knife brand: Rapala (33.3% of all purchases)

Comments (19)

Top Rated
All Comments
from Alex Pernice th... wrote 3 years 13 weeks ago

Yea, I own some of that.

+1 Good Comment? | | Report
from jay wrote 3 years 13 weeks ago

Where's top boat?

+1 Good Comment? | | Report
from buckhunter wrote 3 years 13 weeks ago

Dang. I got it all. Just don't tell my wife or my shopping for gear days will be numbered. I'm a little surprised that Sage out sells Orvis considering I get an Orvis catalog through the mail almost monthly. Maybe Orvis products need to get on Cabela shelves.

+2 Good Comment? | | Report
from Charley wrote 3 years 13 weeks ago

My tackle selection looks very similar with a couple of exceptions.
I think that Shakespear makes a rod as good as soms that are a lot more expensive.
Rapalas have proven themselves for generations.
I haven't found a Berkley line that I don't like.

+1 Good Comment? | | Report
from Dr. Ralph wrote 3 years 13 weeks ago

Never had an Ugly Stick but I've used them and they are tough. I like the Bass Pro Extremes or All Star or G. Loomis if I'm going high dollar. Have to admit Shimano has a reel for every price range and they are all outstanding, even though I prefer my old Abu Garcia baitcasters I use Shimano spinning reels. Berkely, Rapala and Strike King have made a fortune off me. Couldn't tell you how many Rattlin' Rapala's and Shad Raps I've donated to the bottom of the lake. Fireline is my new favorite for the baitcasters. After having used Spiderwire Fusion for years I tried Fireline and it beats it hands down. Mono on the spinning reels.

+1 Good Comment? | | Report
from ldpbrian wrote 3 years 13 weeks ago

i have some ugly stik rods there dependable...i always use fireline by berkley and rapala husky jerks, im not a soft bait kinda guy i just bought a new baitcaster too, its a quantum pt760e with chameleon paint. its so smooth

+1 Good Comment? | | Report
from tygardner wrote 3 years 13 weeks ago

charley you couldnt have said it better, the only one on the list i dont like is i think that gulp! is better than zoom, bu thats just my opinion

+2 Good Comment? | | Report
from VT Outdoorsman wrote 3 years 13 weeks ago

Got it all.

+1 Good Comment? | | Report
from bigbassfisher wrote 3 years 13 weeks ago

i have some of that stuff

+1 Good Comment? | | Report
from jamesti wrote 3 years 13 weeks ago

i like the shakespear rods but hate their reels. the rest of the stuff is about right the way it is listed. i didn't see many suprises on the list.

+1 Good Comment? | | Report
from TheEasternShore... wrote 3 years 13 weeks ago

I have a lot of those

+1 Good Comment? | | Report
from TheEasternShore... wrote 3 years 13 weeks ago

I have a lot of those

+1 Good Comment? | | Report
from troutrageous1 wrote 3 years 13 weeks ago

I've got a few...namely line (Trilene), hardbait (Rapala), Tackle Box (Plano). Would never put down the brands listed, they are all great, but I'm sure a lot of it has to do with availability through distribution - i.e. "big box" mass & sporting goods retailers. I'm a gear junkie, so I try to go with smaller brands that have their own niches, probably more likely to be found at "mom & pops" or online.

+1 Good Comment? | | Report
from dwaynez wrote 3 years 13 weeks ago

I own about 80% of that stuff, but I also own lots of other brands that I thought would be on that list.

+1 Good Comment? | | Report
from pumakitchen wrote 3 years 13 weeks ago

I love my Ungly sticks, I have three of them and they never break. If I have enough money I will buy 2 more this spring.

+1 Good Comment? | | Report
from BamaCreekBum wrote 3 years 13 weeks ago

Have almost all of those brands except Berkley line. I usually use Bass Pro Shop Excel line.

+1 Good Comment? | | Report
from evspence wrote 3 years 13 weeks ago

IVE NEVER EVEN SEEN SAGE BRAND FLY RODS ANYWHERE!?!?!

+3 Good Comment? | | Report
from fishjay40 wrote 3 years 13 weeks ago

I liked one of the comments: do you know what the top fresh and saltwater boat was? I agree with shimano being the best reel. Those things are God's gift to fisherman, and I wouldn't fish with any other reel even if it was given to me.

+1 Good Comment? | | Report
from coho310 wrote 2 years 33 weeks ago

Oh,lets see,I have plano stowaways,around 20 rapala lures,an ugly stik(new,a carp broke my last one),and bullet weight sinkers.I'm only suprised berkely gulp! didn't make the list,a jighead and a berkely gulp! minnow just destroys bass,trout,walleye,small pike and catfish(yes,catfish).

+1 Good Comment? | | Report

Post a Comment

from evspence wrote 3 years 13 weeks ago

IVE NEVER EVEN SEEN SAGE BRAND FLY RODS ANYWHERE!?!?!

+3 Good Comment? | | Report
from buckhunter wrote 3 years 13 weeks ago

Dang. I got it all. Just don't tell my wife or my shopping for gear days will be numbered. I'm a little surprised that Sage out sells Orvis considering I get an Orvis catalog through the mail almost monthly. Maybe Orvis products need to get on Cabela shelves.

+2 Good Comment? | | Report
from tygardner wrote 3 years 13 weeks ago

charley you couldnt have said it better, the only one on the list i dont like is i think that gulp! is better than zoom, bu thats just my opinion

+2 Good Comment? | | Report
from Alex Pernice th... wrote 3 years 13 weeks ago

Yea, I own some of that.

+1 Good Comment? | | Report
from jay wrote 3 years 13 weeks ago

Where's top boat?

+1 Good Comment? | | Report
from Charley wrote 3 years 13 weeks ago

My tackle selection looks very similar with a couple of exceptions.
I think that Shakespear makes a rod as good as soms that are a lot more expensive.
Rapalas have proven themselves for generations.
I haven't found a Berkley line that I don't like.

+1 Good Comment? | | Report
from Dr. Ralph wrote 3 years 13 weeks ago

Never had an Ugly Stick but I've used them and they are tough. I like the Bass Pro Extremes or All Star or G. Loomis if I'm going high dollar. Have to admit Shimano has a reel for every price range and they are all outstanding, even though I prefer my old Abu Garcia baitcasters I use Shimano spinning reels. Berkely, Rapala and Strike King have made a fortune off me. Couldn't tell you how many Rattlin' Rapala's and Shad Raps I've donated to the bottom of the lake. Fireline is my new favorite for the baitcasters. After having used Spiderwire Fusion for years I tried Fireline and it beats it hands down. Mono on the spinning reels.

+1 Good Comment? | | Report
from ldpbrian wrote 3 years 13 weeks ago

i have some ugly stik rods there dependable...i always use fireline by berkley and rapala husky jerks, im not a soft bait kinda guy i just bought a new baitcaster too, its a quantum pt760e with chameleon paint. its so smooth

+1 Good Comment? | | Report
from VT Outdoorsman wrote 3 years 13 weeks ago

Got it all.

+1 Good Comment? | | Report
from bigbassfisher wrote 3 years 13 weeks ago

i have some of that stuff

+1 Good Comment? | | Report
from jamesti wrote 3 years 13 weeks ago

i like the shakespear rods but hate their reels. the rest of the stuff is about right the way it is listed. i didn't see many suprises on the list.

+1 Good Comment? | | Report
from TheEasternShore... wrote 3 years 13 weeks ago

I have a lot of those

+1 Good Comment? | | Report
from TheEasternShore... wrote 3 years 13 weeks ago

I have a lot of those

+1 Good Comment? | | Report
from troutrageous1 wrote 3 years 13 weeks ago

I've got a few...namely line (Trilene), hardbait (Rapala), Tackle Box (Plano). Would never put down the brands listed, they are all great, but I'm sure a lot of it has to do with availability through distribution - i.e. "big box" mass & sporting goods retailers. I'm a gear junkie, so I try to go with smaller brands that have their own niches, probably more likely to be found at "mom & pops" or online.

+1 Good Comment? | | Report
from dwaynez wrote 3 years 13 weeks ago

I own about 80% of that stuff, but I also own lots of other brands that I thought would be on that list.

+1 Good Comment? | | Report
from pumakitchen wrote 3 years 13 weeks ago

I love my Ungly sticks, I have three of them and they never break. If I have enough money I will buy 2 more this spring.

+1 Good Comment? | | Report
from BamaCreekBum wrote 3 years 13 weeks ago

Have almost all of those brands except Berkley line. I usually use Bass Pro Shop Excel line.

+1 Good Comment? | | Report
from fishjay40 wrote 3 years 13 weeks ago

I liked one of the comments: do you know what the top fresh and saltwater boat was? I agree with shimano being the best reel. Those things are God's gift to fisherman, and I wouldn't fish with any other reel even if it was given to me.

+1 Good Comment? | | Report
from coho310 wrote 2 years 33 weeks ago

Oh,lets see,I have plano stowaways,around 20 rapala lures,an ugly stik(new,a carp broke my last one),and bullet weight sinkers.I'm only suprised berkely gulp! didn't make the list,a jighead and a berkely gulp! minnow just destroys bass,trout,walleye,small pike and catfish(yes,catfish).

+1 Good Comment? | | Report

Post a Comment

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