I agree with you, we have nothing to hide or be ashamed of, but still need to put our best foot forward and not give the antis any more ammo than they already have.

I think it is in bad taste to glorify the sometimes not so pleasant aspects of hunting. I know that my bullets and broadheads are made to sever and pierce vital organs and major arteries which results in death by asphyxiation or massive blood loss. And I do want products that do these things and do them well, but I think it more appropriate to market these products on how quickly and cleanly they work, not how much it makes a game animal bleed. I'm not Rambo, I'm a sportsman.

That Ad fits right in with "high fives" over the kill in my book.

I agree with the side that thinks that is just a bit brutal to use as a shining example of hunting ethics.

The idea may be exactly what we feel, or hope to actually experience in the field, but shoving that ad at the general public could switch "fence sitters" to the opposing side.

While I agree that this ad was in bad taste, anti hunters make me sick. It's sad that I, as well as other hunters, get a hard time from people while we are in pursuit of food for our tables that can only be described as "organic" and "free-range." Maybe if we herd them all up and kill them in a packing plant and wrap them in plastic at the grocery store, the anti's wouldn't have so much of a problem with it. Let's spare the poor animals from the barbaric practice of hunting and let them die a decent death at the hands of some illegal working in a meat packing plant somewhere in Iowa. give me a break.

By the way, did anyone else get a chuckle out of the irony of the comments about "giving anti hunters ammo?"

These ads are just as distastefull as the ones inside Field and Stream by Polaris glorifing Food Plots as used by "serious deer hunters". All "commercialization of hunting" is sickening.

Well spoken. I don't know that I worry about the Anti-crowd specifically, but there is more to the ethos of an outdoorsman that death. Would like to see that marketed as well as the terminal end of a successful hunt.

So — how does this add compare with Tarantino's lates? I was in the theater, and the audience laughed at both humor and gore, which I thought odd.

I agree that the ads are a bit much. There's another ad these folks use that states "it's like throwing an ax through the deer".......

I do use the heads (and have for the last couple of years), but as a customer of this company, but more importantly as a hunter, I don't like the ads @ all.

I totally agree with the article. Living in Idaho during this wolf issue right now I see these anti-hunters coming out of the woodwork, grabbing at anything to spread their animosity towards sportsmen. Ads like these just fuels the fire and spreads their word farther. I don't care if people don't agree with our sport but the more hardliners on that side the more money, effort and bribes go towards us playing hunting video games to relive the good old days in the future instead of doing what we love. The less we are noticed by the haters the longer we will be able to hunt and fish.

Good God, that's not a broadhead, it's a freakin' LAWS rocket! As far as hunting deer with an axe, well, you have to admit it would be pretty sporting; think about how close you'd have to get. Of course then there would be the great debate: stone head vs. steel, wooden handle vs. synthetic.

I agree. Legal hunters have nothing to be ashamed of (and a lot to be proud of, actually), but it is pointless to glorify the gory aspects. All game animals deserve to be treated with the respect due them.

I would agree with those who think this ad is tasteless.

To some extent I see this ad as representative of the growing acceptance of vulgarity in mainstream American culture - where every ad executive and celebrity wants to have an impact and shocking the community at large is one of the surest ways of having an impact. Unfortunately, that reflects poorly on the hunting community in this example.

I also think it can have a corrosive effect. When people abandon restraint in their speech, it is not surprising when they later abandon restraint in their action.

This ad makes a legitimate argument - bleeding out an animal as rapidly as possible for a quick and humane kill is desirable. But when I see this ad, I see it appealing to a different underlying attitude, one that does not respect the animal. I guess I see it as appealing to those hunters who more willing to take shots that are beyond their skill level and who would not be bothered if their errant shot merely crippled an animal. (Yes, I know the ad doesn't go there, but in my mind it seems designed to appeal to those people who do.)

This advertisement reminds me of a hunter coming back from the woods with a deer flung across the hood of his car! Hunters especially none hunters are going to pass this in the store and what is the reaction will be?

I think there is something subhuman about thrilling in the kill-taking a life is not something one should ever be particularly proud of. I do understand the excitement of success, and don't see anything wrong with it. But this is gory, glorifying blood, and is disrespectful to an animal whose life has been sacrificed to sustain another's. Hunting is first and foremost about meat-everything else should be secondary. I am proud of outsmarting a big buck (I've only done it once) but I don't rejoice in it's lost life. I am thankful that I had the chance to see it, to shoot it, clean it and bring it to the table. I may mount it's head as a reminder of it, a tribute to it. And I would like to be able to track it easily if I can't drop it where I hit it. But a broadhead that shoots like throwing an axe through a deer, or an exit wound that spouts like a firehose, smacks of bloodlust. It embarrases me as a hunter. It tarnishes the animals dignity. Even predators don't rejoice in blood-they seem pretty indifferent about the kill to me.

Seems like an ad for wannabe hunters.

The ad was in bad taste. I think a good read is Don Thomas's (from Bowhunter and Traditional Bowhunters) essay on broadheads. He really goes into depth on how broadheads actually kill (don thomas is a doctor). I think Rage has the wrong idea.

The taking of an animal is a sombering event. You've just taken a life. You have strategised the hunt and coupled the hard work with success. It's a moment to reflected upon the hunt and respect to be bestowed upon the animal.

To glorify the thrashing, blood, death process is truely in piss poor taste and I will not buy anything packaged with that type of graphic print/ picture. I don't want my kid to see it when we go to a sporting goods store either. The graphic displays are part of the eye candy used to entice the video gamers and youth of today that have not been taught respect for life or a source of food.

A tastefully done logo, equipment specs and statistics and a well done mount trophy or not is good enough for me as well as reputation.

I have to say that this ad is a little unsettling. I also saw the tv ad for this product and it was just as bad. It had a lot of hunting show personalities talking about "gaping wound channels" and had Chuck Adams say the line "Its like throwing an axe through an animal!" while holding an axe. I think it is pretty rediculous that on most hunting shows they do their best to make sure no blood or guts make it on the air other than impact shots. It shows them walk up to an animal that has been wiped clean of all blood before they get there. There is almost never any mention of the meat or how the animal will be used, only green scores and G2's and G3's. Thats why Ive stopped watching most hunting shows especially those featuring whitetail hunts almost exclusively. They are all the same and not at all representative of real hunting. It is infuriating that the "hunting celebrities" try to cover up reality on their programs while being paid to endorse products that use over the top, in your face advertising like this.

I think that it is just a way of promotion. Yes I believe that such talk and "picture painting" should be left to within those who hunt and not publicised since it gives out the wrong message. But this not only grabs the attention of Peta members but also hunters...