


September 15, 2009
Chad Love: Hunting and the Environmental Media Association
By Chad Love
Environmental awareness and sustainability are concepts the entertainment industry prides itself on promoting through movies, television and the publicity-driven gestures of self-absorbed celebrities. In this rarified A-list world, hunters, hunting, and hunting culture are almost never portrayed as ecologically important or environmentally sustainable. Instead, you get designer clothing lines spun from the silk of liberated, free-range worms. It’s no wonder the vast majority of Idiot America doesn't equate hunting with environmentalism.
But maybe your average mindless consumer who thinks he's saving the planet with his solar-powered espresso machine thinks that way because there are organizations within the entertainment industry that make him think that way.
Organizations like this one.
The Environmental Media Association believes that through television, film and music, the entertainment community has the power to influence the environmental awareness of millions of people. This initial concept set the stage for our 1989 launch and it remains a core EMA tenant today.
EMA mobilizes the entertainment industry in educating people about environmental issues, which in turn, inspires them to take action. A pioneer in linking the power of celebrity to environmental awareness, it was EMA who invented the ‘green carpet,’ launching the concept of taking a hybrid or alternative fuel vehicle - not a limo - to high profile awards events and bringing the concept of alternative automotive technology to millions of previously unaware households.
Basically, the EMA is an industry group that encourages environmental messages in movie and television plotlines. It's garden-variety product placement, but instead of stars conspicuously drinking a certain beverage or driving a certain car, they're battling eco-baddies or monologuing about the dangers of CFCs.
Here’s my question. Why shouldn’t the EMA start helping us hunters get a little more respect for what we do to help the planet?
I know, I know: I can hear your response now "Hell will freeze over before the entertainment industry ever gives us a fair shake." But take a look at some the groups on the EMA's advisory board. Yes, there are the usual suspects, but there are also groups that, while not hunter-based, at least live on the same planet. The Nature Conservancy. The Sierra Club. The Wilderness Society. The National Audubon Society.
If those groups can participate in how environmental issues are portrayed in the media, hunter and angler-based groups should participate too. Trout Unlimited. Ducks Unlimited. The Rocky Mountain Elk Foundation. The Theodore Roosevelt Conservation Partnership. All these and more deserve a seat at that table and if I worked at any of them I'd be calling up the EMA and asking for it.
A hopeless task? Maybe, but no one said changing perceptions and attitudes would be easy. Rather than griping about it, we need to take a page from their playbook and do something about it.
Comments (19)
"Rather than griping about it, we need to take a page from their playbook and do something about it."
Amen.
I find how ignorant people can get for example I have been talking about the disaster at Kaibab for years. The reason no one will pick it up is because it’s not there finding to take credit for it and the same goes for EMA.
The truth is obvious to everyone, yet only a handful will respond!
Chad, you need some teeth to put bite in what you say!
http://depts.alverno.edu/nsmt/youngcc/research/kaibab/kaibab.html
http://depts.alverno.edu/nsmt/youngcc/research/kaibab/story1.html
http://depts.alverno.edu/nsmt/youngcc/research/kaibab/story2.html
http://depts.alverno.edu/nsmt/youngcc/research/kaibab/story3.html
shane, You’re absolutely right, Field and Stream is suppose to be the #1 leader in the Sportsmen’s world and it’s time for them to gear up and start kicking butt!
Chad, you’re in the driver seat on this one and my questions is to you Young Man, are you going to just sit there or shift into overdrive and crank up the volume!
C’mon Chad, I KNOW YOU CAN DO IT!!!!!
From Clays archives of bookmarks, places, information and things to read,
“One man with courage makes a majority.”
-Andrew Jackson
“This is no time for ease and comfort. It is time to dare and endure.”
-Winston Churchill
I have faith in Sir Chad I do!!
Most of the people involved in the environmental movements do it more for the social status than anything else...it's all about belonging....many people are left feeling empty these days, many have turned away from traditional means to give ones self a sense of belonging (family, church, community, etc..) and turn to these groups, hyped in the media they waste their days watching, to fill that void....most I have encountered the last couple weeks remind me of members of a cult, fanatical in their beliefs to a point of being blind to the truth and being detached from reality....scary stuff....
Don't hold out any hope that any of these groups will ever appreciate hunting. They truly have a "pack mentality" which causes a uni-speak on this issue. Do wish for better but not holding my breath
So on point, they do not care if the sportsmans organizations they snub do more for wildlife than those that share their beliefs, it is not about doing good for wildlife...it is about looking good to their social circles and control.....
Sportsmen for Advancement in Ecology!
"SAE"
Every time you answer the question of a child or non hunter and answer it truthfully.
Every time you educate someone and lead by example hopefully a positive one. You are affecting the way someone thinks about Hunting, Shooting, Fishing etc.
As a group you accomplish more.
There is no National Outdoor Education organization s out there, However there are the school districts that allow 4-H, Archery, Shooting and even Hunter Education to be conducted in their schools. It's not much but it's a start.
Hunting Television does not educate or pretend to educate anyone on the benefits of hunting only the taking of trophies and planting very expensive food plots and using stuff you can put together yourselves.
We need shows that show a farmer with deer management issues and crop damage and what happens when proper management is done by a responsible hunter.
More shows like Ducks Unlimited tv that talks about affects of hunting / non hunting and management practices
NWTF has awesome articles on land management.
If I lost you in any of this I appoligize. But if we want to maintain a positive effect on the media this is a way to do it. Used to hunting and fishin were well versed parts of newspapers farmers invited hunters to help manage wildlife to save crops now they fear the irresponsible, the trigger happy etc.
Ya'll just ain't gonna fit. Don't non of ya'll sound like a trigger happy, kill crazy
slack jawed inbred, half drunk and droolin'
tobacco juice, and ready to kill anything in sight. The left-stream media will never believe folks as articulate and well written as the above posters are hunters, you don't fit their preconceived "hunter profile."
Chad,
Had to chuckle at your joke.
It is a joke? Right?
crm3006: I concurr and am abliged at the same time.
I find it interesting how 15 goober smooching actors can be the Judas Goats of Mankind! Take Al Gore for example, he flat out refuses to go one on one in a Global Warming debate and he is making millions off of it!!
It’s all a scandal!
Those 15 Actors do favor to the rolls they play in the movies, but in real live they can’t even get their own life right!
15 over inflated egos I say!
LIVE LIFE aacckkk!!
I'd be calling up the EMA and asking for it?
Chad, its all at your fingure tips, GO FOR IT!
Clay Cooper-
Just to clarify your post, surely you did not leave Algore out of the goober smoocher
category?
Chad, I think you've got a great idea. I think getting the message out to the non-hunting public about all of the conservation efforts that are undertaken by hunters or funded by taxes and other fees levied specifically on hunters is vitally important to the long-term protectcion of the hunting tradition.
I don't, however, think approaching EMA is the best way to go about it. I think it safe to assume that EMA would rather advance an anti-hunting message - one of the advisory board members is Defenders of Wildlife one of the organizations that fighting to overturn wolf hunting in the northern rockies. It appears to me that EMA is nothing more than an exercise in green-washing and propoganda by the entertainment industry.
Hunters don't need to engage in green-washing, they are truly agents for conservation. We simply need to build an organization that can present the true facts about hunting in a rational manner and with a media friendly face - Chad, you have my vote to be that spokesman.
Creating such an organization would be a long hard slog. The caffeine from my coffee is starting to kick-in, so excuse me if I get little unrealistic now, but I could see the media reflexively turning to such an organization for the hunter's viewpoint whenever an issue impacting hunting hits the news and lobbying lawmakers on behalf of hunters.
Chad, you've got the platform, I hope you use it.
I will freely admit I ain't got much use for 90% of what "the Media" puts out. Crap made up "reality tv", shows glorifying bad behavior and violence, people shilling for expensive dodads I don't have any interest in. I pay my sattelite tv bill for the History channel and John Stewart mostly. Why don't we ever see somebody like Bear Grils (whatever) actually Hunt anything bigger than a bug. (come to think of it I have seen him eat a few snakes).I have seen Les Stroud set a snare, but when they sent him to the arctic and ACTUALLY GAVE HIM A RIFLE (for polar bears) and forbade him from actually shooting anything with it.
Somehow certain minds in the media have difficulty with one basic truth. Life eats life, and begets more life. There are lots of "wildlife" shows depicting wild animals killing and devouring each other, but humans eating meat seems to be avoided by everyone except Anthony Bordain and that Andrew Zimmer's "Bizzare foods" program. I like Bordain, but Zimmer comes off as a fool getting laughs at the expense of the good people who host his presentations.
The best thing I think I can do is to show kids that it is more rewarding to actually DO things rather than to experience them vicariously via some kind of light emitting screen. Today I am taking a 5 year old boy fishing with his mother. He has been obsessed with fishing since he could talk.I think he was perhaps 2 when he saw a picture of a man fishing and announced "ME FISH"! I took him out last year and he caught 6 sunfish and a perch one right after another, first time out, fish hitting the hook seconds after he put the line in the water. It shoulda been filmed for tv, except it was so cute it could give people embolisms.
We'll see how he does today...
We gotta get America Doing again, instead of being the worlds foremost couch potatos, with the adipose tissue that goes with the distinction.
BRAVO, Bella!
Get those kids off the couch and darken those "light emitting screens" as you put it and into the outdoors!
I agree that there isn't much "reality" in reality TV. How did anyone cmoe up with that idea? What the heck is "reality" about a bevy of girls hanging out with some dude wearing viking horns and a wall clock hanging around his neck. Or anything with Paris Hilton in it....
Interesting. I don't think their means to green are the same as ours. Perhaps another group should step up. I see the US Sportsmen's Alliance or the NRA as the only ones with enough clout to start something like this at this time.
So, why are people saying it should be Chad taking the lead instead of standing up for what they believe in and doing something about it themselves ... at least with the organizations they belong to?
Well, when I say things in support of hunting there are about 3 people who listen to me . . . Chad has a much larger audience
Chad wrote: "If those groups can participate in how environmental issues are portrayed in the media, hunter and angler-based groups should participate too."
Abso-frickin-lutely! I've wondered a million times where the hunting/conservation organizations are when the opportunity to reach a mass market audience is so readily available. I mean, I've seen DU do it a time or two, although they sort of shy away from the hunting aspect in their TV ads. But where are all the others? Any Joe Blow can apparently get a consulting role in movies and TV, where are Rocky Mountain Elk, DU, etc. in helping to shape the messages coming from our screens? These organizations spend millions each year preaching to the choir... isn't it past high time that they start passing the message to the masses?
Here's the thing. I know there are a handful of actors and actresses out there who disagree with hunting and guns, but there are an awful lot more who could care less. All they need is a script with a properly directed message, and they'll deliver it.
Hunters and anglers' worst enemy in Hollywood, as in the rest of the public mind, is simple ignorance.
The 15 Actors I find it interesting how individuals overlook there bipolar life. On screen they are bigger than life and what we like to be like. Yet in personal life the Hollywooders their lives are like train wrecks with everything from alcoholism to drugs to divorce etc.
Like to put Tom Hanks better yet all 15 on a real deserted island and just see how long they lasts. LOL!
Lets start our very own EMA and Chad is the President!!
lets go for it guys I would say we have the numbers to at least try and form an organization for the same pupose, to show the value and ecological nessecity of hunting and fishing.
I think that the reason why we haven't seen a group effect the media has a lot to do with money too, A EMA type group would have to align itself with DU, Rocky mountain Elk, and so on to raise the funds necessary to get into these media outlets. Every thing is about money, and this is the most accurate with the corporate world that Hollywood is. We all need to join together for one goal not a lot of smaller ones!
I agree ohio hunter: The groups as individuals have alot of sway and by combining their voices they can get the attention of media, legislaters and even non hunters and do it in a positive well versed and politically correct manner.
Also if the groups combined funds and media (most of them have their own magazines, some have tv shows) than other sportsman will be aware of other organizations out their helping to protect their image and show them as conservationist, responsible, educated men, women and kids.
let me get this straight...
you're b****in' and moaning about not getting enough attention from a "garden-variety product placement" organization?
what a waste of bandwidth.
yrs-
Evan!
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I will freely admit I ain't got much use for 90% of what "the Media" puts out. Crap made up "reality tv", shows glorifying bad behavior and violence, people shilling for expensive dodads I don't have any interest in. I pay my sattelite tv bill for the History channel and John Stewart mostly. Why don't we ever see somebody like Bear Grils (whatever) actually Hunt anything bigger than a bug. (come to think of it I have seen him eat a few snakes).I have seen Les Stroud set a snare, but when they sent him to the arctic and ACTUALLY GAVE HIM A RIFLE (for polar bears) and forbade him from actually shooting anything with it.
Somehow certain minds in the media have difficulty with one basic truth. Life eats life, and begets more life. There are lots of "wildlife" shows depicting wild animals killing and devouring each other, but humans eating meat seems to be avoided by everyone except Anthony Bordain and that Andrew Zimmer's "Bizzare foods" program. I like Bordain, but Zimmer comes off as a fool getting laughs at the expense of the good people who host his presentations.
The best thing I think I can do is to show kids that it is more rewarding to actually DO things rather than to experience them vicariously via some kind of light emitting screen. Today I am taking a 5 year old boy fishing with his mother. He has been obsessed with fishing since he could talk.I think he was perhaps 2 when he saw a picture of a man fishing and announced "ME FISH"! I took him out last year and he caught 6 sunfish and a perch one right after another, first time out, fish hitting the hook seconds after he put the line in the water. It shoulda been filmed for tv, except it was so cute it could give people embolisms.
We'll see how he does today...
We gotta get America Doing again, instead of being the worlds foremost couch potatos, with the adipose tissue that goes with the distinction.
Most of the people involved in the environmental movements do it more for the social status than anything else...it's all about belonging....many people are left feeling empty these days, many have turned away from traditional means to give ones self a sense of belonging (family, church, community, etc..) and turn to these groups, hyped in the media they waste their days watching, to fill that void....most I have encountered the last couple weeks remind me of members of a cult, fanatical in their beliefs to a point of being blind to the truth and being detached from reality....scary stuff....
So on point, they do not care if the sportsmans organizations they snub do more for wildlife than those that share their beliefs, it is not about doing good for wildlife...it is about looking good to their social circles and control.....
Ya'll just ain't gonna fit. Don't non of ya'll sound like a trigger happy, kill crazy
slack jawed inbred, half drunk and droolin'
tobacco juice, and ready to kill anything in sight. The left-stream media will never believe folks as articulate and well written as the above posters are hunters, you don't fit their preconceived "hunter profile."
"Rather than griping about it, we need to take a page from their playbook and do something about it."
Amen.
Every time you answer the question of a child or non hunter and answer it truthfully.
Every time you educate someone and lead by example hopefully a positive one. You are affecting the way someone thinks about Hunting, Shooting, Fishing etc.
As a group you accomplish more.
There is no National Outdoor Education organization s out there, However there are the school districts that allow 4-H, Archery, Shooting and even Hunter Education to be conducted in their schools. It's not much but it's a start.
Hunting Television does not educate or pretend to educate anyone on the benefits of hunting only the taking of trophies and planting very expensive food plots and using stuff you can put together yourselves.
We need shows that show a farmer with deer management issues and crop damage and what happens when proper management is done by a responsible hunter.
More shows like Ducks Unlimited tv that talks about affects of hunting / non hunting and management practices
NWTF has awesome articles on land management.
If I lost you in any of this I appoligize. But if we want to maintain a positive effect on the media this is a way to do it. Used to hunting and fishin were well versed parts of newspapers farmers invited hunters to help manage wildlife to save crops now they fear the irresponsible, the trigger happy etc.
Chad wrote: "If those groups can participate in how environmental issues are portrayed in the media, hunter and angler-based groups should participate too."
Abso-frickin-lutely! I've wondered a million times where the hunting/conservation organizations are when the opportunity to reach a mass market audience is so readily available. I mean, I've seen DU do it a time or two, although they sort of shy away from the hunting aspect in their TV ads. But where are all the others? Any Joe Blow can apparently get a consulting role in movies and TV, where are Rocky Mountain Elk, DU, etc. in helping to shape the messages coming from our screens? These organizations spend millions each year preaching to the choir... isn't it past high time that they start passing the message to the masses?
Here's the thing. I know there are a handful of actors and actresses out there who disagree with hunting and guns, but there are an awful lot more who could care less. All they need is a script with a properly directed message, and they'll deliver it.
Hunters and anglers' worst enemy in Hollywood, as in the rest of the public mind, is simple ignorance.
I find how ignorant people can get for example I have been talking about the disaster at Kaibab for years. The reason no one will pick it up is because it’s not there finding to take credit for it and the same goes for EMA.
The truth is obvious to everyone, yet only a handful will respond!
Chad, you need some teeth to put bite in what you say!
http://depts.alverno.edu/nsmt/youngcc/research/kaibab/kaibab.html
http://depts.alverno.edu/nsmt/youngcc/research/kaibab/story1.html
http://depts.alverno.edu/nsmt/youngcc/research/kaibab/story2.html
http://depts.alverno.edu/nsmt/youngcc/research/kaibab/story3.html
shane, You’re absolutely right, Field and Stream is suppose to be the #1 leader in the Sportsmen’s world and it’s time for them to gear up and start kicking butt!
Chad, you’re in the driver seat on this one and my questions is to you Young Man, are you going to just sit there or shift into overdrive and crank up the volume!
C’mon Chad, I KNOW YOU CAN DO IT!!!!!
From Clays archives of bookmarks, places, information and things to read,
“One man with courage makes a majority.”
-Andrew Jackson
“This is no time for ease and comfort. It is time to dare and endure.”
-Winston Churchill
I have faith in Sir Chad I do!!
Don't hold out any hope that any of these groups will ever appreciate hunting. They truly have a "pack mentality" which causes a uni-speak on this issue. Do wish for better but not holding my breath
Sportsmen for Advancement in Ecology!
"SAE"
crm3006: I concurr and am abliged at the same time.
I find it interesting how 15 goober smooching actors can be the Judas Goats of Mankind! Take Al Gore for example, he flat out refuses to go one on one in a Global Warming debate and he is making millions off of it!!
It’s all a scandal!
Those 15 Actors do favor to the rolls they play in the movies, but in real live they can’t even get their own life right!
15 over inflated egos I say!
Chad, I think you've got a great idea. I think getting the message out to the non-hunting public about all of the conservation efforts that are undertaken by hunters or funded by taxes and other fees levied specifically on hunters is vitally important to the long-term protectcion of the hunting tradition.
I don't, however, think approaching EMA is the best way to go about it. I think it safe to assume that EMA would rather advance an anti-hunting message - one of the advisory board members is Defenders of Wildlife one of the organizations that fighting to overturn wolf hunting in the northern rockies. It appears to me that EMA is nothing more than an exercise in green-washing and propoganda by the entertainment industry.
Hunters don't need to engage in green-washing, they are truly agents for conservation. We simply need to build an organization that can present the true facts about hunting in a rational manner and with a media friendly face - Chad, you have my vote to be that spokesman.
Creating such an organization would be a long hard slog. The caffeine from my coffee is starting to kick-in, so excuse me if I get little unrealistic now, but I could see the media reflexively turning to such an organization for the hunter's viewpoint whenever an issue impacting hunting hits the news and lobbying lawmakers on behalf of hunters.
Chad, you've got the platform, I hope you use it.
BRAVO, Bella!
Get those kids off the couch and darken those "light emitting screens" as you put it and into the outdoors!
I agree that there isn't much "reality" in reality TV. How did anyone cmoe up with that idea? What the heck is "reality" about a bevy of girls hanging out with some dude wearing viking horns and a wall clock hanging around his neck. Or anything with Paris Hilton in it....
I think that the reason why we haven't seen a group effect the media has a lot to do with money too, A EMA type group would have to align itself with DU, Rocky mountain Elk, and so on to raise the funds necessary to get into these media outlets. Every thing is about money, and this is the most accurate with the corporate world that Hollywood is. We all need to join together for one goal not a lot of smaller ones!
Chad,
Had to chuckle at your joke.
It is a joke? Right?
LIVE LIFE aacckkk!!
I'd be calling up the EMA and asking for it?
Chad, its all at your fingure tips, GO FOR IT!
Interesting. I don't think their means to green are the same as ours. Perhaps another group should step up. I see the US Sportsmen's Alliance or the NRA as the only ones with enough clout to start something like this at this time.
So, why are people saying it should be Chad taking the lead instead of standing up for what they believe in and doing something about it themselves ... at least with the organizations they belong to?
Well, when I say things in support of hunting there are about 3 people who listen to me . . . Chad has a much larger audience
The 15 Actors I find it interesting how individuals overlook there bipolar life. On screen they are bigger than life and what we like to be like. Yet in personal life the Hollywooders their lives are like train wrecks with everything from alcoholism to drugs to divorce etc.
Like to put Tom Hanks better yet all 15 on a real deserted island and just see how long they lasts. LOL!
Lets start our very own EMA and Chad is the President!!
lets go for it guys I would say we have the numbers to at least try and form an organization for the same pupose, to show the value and ecological nessecity of hunting and fishing.
I agree ohio hunter: The groups as individuals have alot of sway and by combining their voices they can get the attention of media, legislaters and even non hunters and do it in a positive well versed and politically correct manner.
Also if the groups combined funds and media (most of them have their own magazines, some have tv shows) than other sportsman will be aware of other organizations out their helping to protect their image and show them as conservationist, responsible, educated men, women and kids.
let me get this straight...
you're b****in' and moaning about not getting enough attention from a "garden-variety product placement" organization?
what a waste of bandwidth.
yrs-
Evan!
Clay Cooper-
Just to clarify your post, surely you did not leave Algore out of the goober smoocher
category?
Post a Comment