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First Look: The Best Lures of 2025

After three days of combing the floor at the ICAST show, we selected our top 10 favorite lures. Here are the baits you need to look out for next year

By Ryan CheliusJul 26, 2024

The Best of Field & Stream

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EXPLORE THE FIELD & STREAM 1871 CLUB

Members enjoy a subscription to the Field & Stream Journal, a $15 merch store reward, exclusive invites to member-only experiences, premium offers, products + more. Select from 3 personalized membership plans.

The Field & Stream Journal

The Next Best Thing to Being Outdoors

Field & Stream is back in its natural habitat: the printed page, with 160 pages of best-in-class fishing, hunting and outdoor storytelling you can only get from us. Buy the latest issue today.

Meet Our Experts

Richard Mann

Richard Mann

Shooting Editor

Phil Bourjaily

Phil Bourjaily

Shotguns Editor

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Shaye-Baker

Contributing Writer

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OUR ORIGINS

153 YEARS IN THE OUTDOORS

It all started in 1871, when an outerwear manufacturer—Gordon & Ferguson Merchandizing Company—opened shop in St. Paul, Minnesota, and would go on to sell clothing under the "Field & Stream" brand. Almost 25 years later, in 1895, two hunting buddies got the idea for magazine and soon published the first issue of Northwestern Field & Stream: A Journal of the Rifle, Gun, Rod and Camera. Two years, later the title was shorted simply to Field & Stream. The most recent chapter to the F&S story came in 2023, when, for the first time in the brand’s history, the media rights and licensing rights were all under one roof. While the magazine is still the heart and soul of the company, there are plenty of exciting things going on at F&S, including a line of fan merchandise, an upcoming country music festival, and a chain of hotels designed for hunters and anglers.