Still, he decided to push on with the 3:16 Lure Company. " It was a calling. I was supposed to make a difference," he says. "That's where God comes in. You take all that nasty, vile stuff and turn that effort in a different direction, and you have just unleashed one dedicated, serious animal." Everything Mickey created was handmade. He would take a block of wood intended to serve as the mold for a new lure, write 3:16 on it, and let it sit until it drove him so crazy that he would begin to carve it. "I could see it in my head," he says. "I believe that's part of what God's doing through me. God has a piece of it. I'm not a genius." He rented his current space in the industrial park and worked from dawn until after dark, sometimes only eating one meal a day. During that time he invented new swimbaits: the Rising Son, the K-9, the Sidewinder, the Top-Dawg. There were baby shad, baby bass, baby bluegills; lures that sunk fast, that stayed on top, that wiggled a certain way. "Any problem you've got, dude, I have the solution," he says.