That got me a stern look. "No, we're not," he answered. "But we are tagging on to some good ideas while adding our own. First, all shad-imitating crankbaits, for example, are going to look more or less alike. We might come up with a slightly different design, some unique colors, maybe upgrade the hooks. Our marketing costs will be lower, so we're able to offer the customer a good product at a good price."