Open the bail and let out half a rod length's worth of line. Hold the line against the rod with the index finger of your rod hand or pinch it between your thumb and index finger. Grab the lure with your other hand and pull it back, loading the rod, until the bait is about even with your side. "You really want to load the rod with a big parabolic bend," says Hoernke. A 6½-footer with a medium-light action works best. "Grab the lure behind the hook," adds Hoernke. "Otherwise you're asking to get stuck."