Eva Shockey on the Future of Hunting | Field & Stream

Eva Shockey on the Future of Hunting

F&S sits down with the cohost of Jim Shockey's Hunting Adventures, women's advocate and rising star Eva Shockey, to discuss hunting's future.

F&S: So, Eva, what's next?
E.S.: I'd say women are. Compared to just last year, the number of women I meet--young girls, teenagers, moms with babies, older women--who tell me they hunt or are taking up hunting is incredible. Bass Pro Shops owner Johnny Morris recently told me that the sale of women's products was just 3 percent of his business 10 years ago, and now it's 30 percent. Women are coming on full force.*

F&S: Why do you think that is?
E.S.: We have so many more platforms now. Outdoor Channel. A&E. Shows that depict hunting have become mainstream, so people are more accepting of it. When those shows feature women in the outdoors, other women feel more welcome and accepted.

F&S: Do you see yourself as a role model to these new hunters?
E.S.: I think of myself more as just being relatable. I'm the same as a lot of these girls I talk to. My dad was smart enough to pick up a camera and take it hunting 15 years ago, so, yes, we now have a camera in front of us all the time, but otherwise we're just like any family that hunts together.

Photo by Art Streiber

F&S: Obviously the camera loves you. How do you handle all the attention from men?
E.S.: It's an honor. I'm not doing anything scandalous--I keep all my clothes on--and I try to make decisions that, if I had a daughter, I'd want her to make. If people think that's attractive, especially in full camo, I think that's great. I take it as a compliment.

F&S: Will more women hunters get their own TV shows, rather than being some dude's sidekick?
E.S.: Definitely. That's happening now and it's only going to get bigger. Remember, a lot of those "sidekicks" are very capable in their own right and could have very successful shows of their own.

*_Gender Gap
Increase in hunting participation from 2008 to 2012, according to the NSSF: male, 1.9 percent; female, 10 percent (from 3.04 million to 3.35 million)_

Photo by Art Streiber