Merwin: Flyagra vs. Pfizer

Once in a while I run across a fishing product that I admire more for its marketing than substance. I … Continued

Once in a while I run across a fishing product that I admire more for its marketing than substance. I think the best of these was Flyagra, a terrific little tube of fly floatant that was ultimately killed by Pfizer, the pharmaceutical giant. (The Flyagra website, by the way, no longer functions.)

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Back in 2006 (I’m testing my memory here) I ran into this product at a trade show. It was obviously sheer genius. That’s because hundreds of thousands of fly fishermen would very definitely be willing to spend the $4 or $5 bucks it cost just for the sake of being able to make wisecracks.

The makers played this angle, of course. “Keeps your fly up all day…” or “Just a dab on your fly…” combined with the product name filled the space around the maker’s trade-show booth with goofy grins.

Unfortunately, Pfizer, which makes Viagra, had no sense of humor and soon thereafter got the fledgling floatant marketer to cease and desist. Flyagra was indeed a perfectly good paste-type fly floatant, but that was ultimately beside the point. Without the zip of such a clever name, the product died. Or at least as far as I know, it did.

And once again a small marketer’s creativity was totally squashed by the big feet of corporate America….