Which leads us to a pretty interesting discussion. I think the next big issue in the fly-fishing business is going to be a boom in online sales of flies. And that's going to be a big challenge for some shops that have already felt the pressure in recent years. Sure, you can already buy flies through a number of websites. In my experience, those often come with mixed results. Sometimes the quality is not quite there. It can be hit or miss. But more reliable options are coming down the pike, and soon.