The aficionados actually buy gear, such as rods, reels, lines, and flies. They are media consumers (most of you reading this are aficionados, probably), members of conservation organizations, and so on. Dabblers can make people money (like guides), but they're typically not big spenders. The spenders actually shell out about $700 million a year on product, which is how we know there aren't many more than one million to 1.5 million. Otherwise, that dollar amount would be a lot higher, the thinking goes.