This glass is tough, well-engineered, optically excellent, and not cheap. THE MSRP is $1,607; real world is $1,400—about the price of a real good scope or a high-middle-priced factory rifle. But remember that you’ll use the binocular for hours and hours in the course of a hunt and the rifle for a few seconds. The 12x50HD is for serious hunters—weekend whitetail slayers will probably never need it. But if you’re trophy hunting, or trophy hunting at long distance, it’s a powerful tool, and it will pay for itself over and over again.