And yet, it seems, there are a few who doubt this. So before we get into the nitty-gritty of the test, it bears pointing out a few things. First, F&S and our sister publication Outdoor Life are two of the very few if not the only outdoor magazines (we couldn't find any others) that actually rank new bows. That's because when you rank bows, you get one happy bow company and a dozen or more others that range from disappointed to angry. But we do it anyway, because honest gear testing is a core part of our mission, because we believe it serves you best, and because, frankly, earning your trust ultimately helps us. Second, when we find something we don't like about a bow, we actually say so. Maybe you've noticed how hard this is to find elsewhere? Third—and if this doesn't tell you what you need to know, I don't know what will—we have lost significant advertisers because of our tests, including this test. Yet we still run the results, unaltered, with zero pressure from within to choose one brand over another. Our loyalty lies with you, period.