Rifles photo

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Gawker, a blog that dishes out Manhattan media news and gossip, wonders how effective this visually stunning British anti-gun ad is, especially in a country where firearm possession is already illegal. The spot makes its writers want to go out and shoot stuff, and as they put it, “the first 50 seconds . . . would make a perfect opening for an NRA PowerPoint recruitment presentation.”

Check it out and tell us what you think.