In the mid-1990s, when Savage had fallen on hard times and was about to close its doors, the company's new president, Ron Coburn, asked which gun they could still produce. The answer was the Model 110. And so it was all Savage made for a while, but the company put everything it had left into that one gun. Gradually, shooters caught on that the homely rifle would outshoot just about anything else out there, and the company prospered. Savage 110s (and its variants, the Models 111 and 116) will still win no prizes for beauty, but they are probably the most accurate factory rifles on the market.