On Bass Getting Conditioned: "Fishermen like to think that their bass have gotten conditioned to certain lures and presentations," says Kersey, "and that's why they don't catch them. It's a matter of angler confidence, not the fish. The average guy simply fishes history too much and doesn't adjust to the changing conditions. The fact is, the same lure sound, flash, color, or feel used over and over in the same spot will eventually become less productive. But the same lure, presented only when the conditions match a time when that lure was on fire, will likely stay just as productive."