Here is an affordable rat with killer swimming action, by design. Siemantel, a pro angler and legend in the bass fishing world, and a pioneer in the swimbait craze that started in California in the 1980s, recognized that most of these custom baits were too expensive for the common angler. So he set out to create an affordable rat, unleashing the BBZ-1 in 2014. He spent years getting the action right, even studying the way live rats swim with some donations from a friend who was buying them to feed to his pet snake. To date, this lure has taken bass up to 17 pounds, and Siemantel largely attributes its potency to the extra-loud knocks it makes when swimming, and its ability to walk, wake, and even dive.