As nice, and as well deserved, as the recognition has been, Sebile isn't in this for the awards. "Being able to create an artificial thing that makes a fish bite is a unique and rewarding feeling. Just think: I can imagine a lure design while at my home in Colorado. I might eventually do the three-dimensional drawings in France, test the prototypes in Australia, and then, after a while, find people catching fish with my lure in Texas. Having all that work out all over the world is a huge thrill for me." Spoken like a true artist.