A Different Beast
Diehl pauses, swivels in his chair for moment, and then gets back to business. "Okay, mail order. It's a completely different beast than retail. Many mail-order shops have staffs of professional salesmen whose whole job in life is to upgrade you. These guys are all on commission, so they're motivated to sell you more expensive components. You may call about a set of shock absorbers that cost $128, but get pressured to move up to another set of shocks that cost $240 a set. Granted, these are probably much better shocks, but you may not really need them. What you need to do here is explain the application. If they insist that you need the more expensive shock, call another store. Otherwise, wham-bam, they've got you.